Alpha Affiliates launches its collection – Worldwide Movement

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Alpha Affiliates launches its collection – Worldwide Movement

Alpha Affiliates released its first-ever lookbook collection, Worldwide Movement, shot on the streets of London, to redefine brand storytelling in iGaming.

Alpha Affiliates is an industry-leading direct advertiser with a decade of experience in iGaming. To change the transnational perception of the brand, they released a lookbook collection. It is more than just merch. It acts as a visual manifesto shaped by experimental patterns, cultural nuance, and deliberate design. The drop goes beyond fashion; it kickstarts a bolder, more expressive direction embedded in community and global relevancy.

The lookbook highlights include:

  • Lookbook Drop 001: Worldwide Movement is captured in London and is now live.
  • It is the first collection under a new visual identity.
  • It challenges conventional ideas of what affiliate marketing can look like.

Evgenia, Creative Producer at Alpha Affiliates, shared her thoughts:

We wanted to prove that affiliate marketing can speak the language of culture. Worldwide Movement is more than a campaign — it marks a turning point for us. We’re only picking up speed.”

The lookbook reflects a change in tone: from transactional performance marketing to immersive brand presence within a wider cultural ecosystem.

The first collection, captured in motion across London, is just the beginning. Explore the full drop at the Alpha Affiliates website, and stay tuned for the second edition in Rome.

Gaya Abrahamyan
Gaya Abrahamyan Content Creator

Covering a range of topics in the iGaming space, including news, interviews, and in-depth articles, my main focus is to keep things informative, clear, and genuinely interesting. With a degree in Cross-Cultural Communication, I write in a thoughtful, accessible tone that connects with both industry pros and interested newcomers.

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