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Bally Sports to be under FanDuel’s Sports Network name
Through a newly signed agreement, Bally Sports becomes FanDuel’s new Sports Network.
As part of the agreement, Bally Sports is one of the 16 Diamond regional sports networks and digital platforms that will now be operating under the FanDuel Sports Network name.
David Preschlack, CEO of Diamond, said:
“Collaborating with FanDuel provides a tremendous pathway for Diamond to elevate the fan experience and deepen the incremental value we provide for our team, league, and distribution partners. This partnership reinforces opportunities to further strengthen the close connection our RSNs have with local fans, including enhancing our DTC offering for a growing digital audience. In the meantime, having finalised agreements with the NBA, NHL, and our key distributors, we remain focused on moving our business forward and driving value for our team partners and our stakeholders.”
Mike Raffensperger, President, Sports, FanDuel, stated:
“Partnering with Diamond provides us an opportunity to put the FanDuel brand at the intersection of the nation’s largest group of regional sports networks. A large cohort of FanDuel customers are devoted RSN viewers, and this agreement allows us to further cement the FanDuel brand with sports fans and provides a unique vehicle to reward our users.”
This deal will not only bring a fresh identity but will also open new opportunities for linear and digital media placements during live NBA, NHL, and MLB games on FanDuel Sports Network.
Moreover, both Bally and FanDuel are committed to creating a unique DTC, direct-to-consumer app experience, which will allow FanDuel TV programming to be shared across the network.
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