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Betway extends its collaboration with Genius sports
Betway, a sports betting operator, speaks about entering collaboration with Genius Sports, a sports technology company.
Under the terms of the contract, Betway gains Genius Sports’ two solutions: LiveData and LiveTrading. The solutions provide fresh data for National Football League, NCAA Basketball, Euroleague Basketball and English Premier League.
In addition, Betway acquires accessibility to partner’s full NFL product portfolio which involves league statistics and sports betting data feed.
What’s more, the operator will receive Genius’s digital advertising tool. Due to it, Betway will have more fan engagement via its data-driven campaign on display.
The head of Genius Sports, Mark Locke, mentioned:
“Betway is advancing rapidly within the United States, so our company is happy to boost its expansion with Genius’s sports betting feeds and solutions of customer engagement”.
The chief executive of Betway, Anthony Werkman, noted:
“We can’t wait to start our collaboration with Genius Sports based on this new contract. We express our gratitude to our partners for delivering two solutions and supporting us”.
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