Boomerang Partners shortlisted in 6 categories at Affiliate Leaders Awards 2025
Boomerang Partners was shortlisted for the SBC Affiliate Leaders Awards 2025, a celebration honoring the top innovators among iGaming affiliates and operators.
Being shortlisted for six categories is a testament to the Boomerang Partners’ standout achievements in affiliate marketing from 2024 to 2025.
Boomerang is going for the win in the following categories:
- Affiliate & Digital Marketing Campaign of the Year – Boomerang Partners
- Affiliate Marketing Manager of the Year – Darina Sharban, Boomerang’s affiliate team lead
- Affiliate Programme of the Year – Large – Boomerang Partners
- Best Affiliate Program – Boomerang Partners
- Social Media Campaign of the Year – Boomerang Partners
- Affiliate Leader of the Year
In 2025, Boomerang marked one year of its partnership with AC Milan and hosted the second edition of the Golden Boomerang Awards, with more than 400 affiliate teams from around the world taking part and earning international recognition. he awards were handed out in 11 categories during a May ceremony at the iconic San Siro Stadium in Milan, also featuring a networking event and a charity auction.
In 2024-2025 alone, Boomerang achieved:
- x5 increase in profit in online betting
- x2 rise in in online gambling revenue
- +120% growth in the number of partners
- +194% rise in sports traffic
- 6-fold increase in the number of online sports betting offers
- +6 new products, bringing the portfolio to over 17
- 1.5-fold rise in the number of product users
Voting is open until August 21. Show your support for Boomerang Partners and Darina Sharban by casting your vote on the Affiliate Leaders Awards website. Winners will be announced on September 17 at the MEO Arena in Lisbon.
With 3 years of experience in iGaming, I focus on producing content that helps readers make sense of developments across the sector. My work includes interviews with industry professionals, regional market analysis, affiliate industry developments, and detailed reviews. With a particular interest in how iGaming is evolving and where it’s headed next, my degree in English and Communication has shaped how I approach writing, especially when it comes to making complex topics easy to follow.
















