Casino Affiliate Programs in 2024

Have you ever wondered, as an Affiliate, what Casino Affiliate Programs to join, and what to base that decision on?

Casino Affiliate Marketing has been expanding rapidly over the last few years, recording a growth of more than 200% since 2015 according to data from Google Trends. This has made it into a multi–billion dollar ever-growing industry, which has led to the creation of countless iGaming affiliate programs, as the vast majority of gambling operators now take advantage of the numerous benefits offered by affiliate marketing, such as its excellent payment structure and expansion opportunities.

The expansion in the number of casino affiliate programs has also driven many interested professionals in gambling, marketing, and other closely related industries to start affiliate marketing firms to take advantage of the opportunities offered by the sector from its marketing side. Working in the iGaming industry as an affiliate is pretty simple, though it is not quite as trivial to master and position yourself at the top of the sector. When joining a Casino Affiliate Program, your main goal is to optimize your profit by boosting casino traffic/gambling traffic to said Operator’s website.

Many gambling businesses utilize casino affiliate programs due to the enhanced opportunities they offer. Through an iGaming affiliate program, an operator can advertise a number of brands that cater to wide audiences around different parts of the world. This easy diversification also makes casino affiliate programs quite appealing to iGaming affiliates, as they can partner with one company and get access to numerous growth opportunities. If you’re interested in learning more about how affiliate programs work, check out our guide to casino affiliate programs for iGaming operators.

So, now that we have established the profitability of the Casino Affiliate Program business, let’s fix our focus on the types of Operators and their particularities, to help YOU, the wondering Affiliate, make the best partnership decision in 2023. Bellow you will find a comprehensive list of decent and AffPapa-verified Operators and their Casino Affiliate Programs at your disposal.

To understand the particularities of different Operators, let’s categorize them by the Products that they offer. Now, of course, Operators differ; they can be multi-product or single-product, meaning that one single Operator can offer either just one or many different types of gambling experiences to their players. The differences can go even deeper, as multi-product operators can either offer their multiple experiences on one website or through the use of separate dedicated ones. Although this is less common, multi-product casino affiliate programs operating with multiple websites and sub-brands often separate vastly different experiences, such as casino and sports betting, while keeping more closely tied ones together, like P2P poker and casino. Speaking of which, the most popular gambling products are the following:

• Casino
• Sportsbook
• Esports
• P2P Poker
• Other
• Hybrid

When approaching each product, the first thing we must pay attention to is the pros and cons of the website from the player’s perspective, followed by the commission plans they offer. For this purpose, we will have to look at not only the gambling side of the business but also its affiliate program website.

The latter is the main platform which the operator and its affiliate network communicate through. Gambling firms utilize affiliate programs to streamline their affiliate marketing efforts and enhance their expansion opportunities. The main benefit offered by casino affiliate programs is streamlined communications, as operators can manage relations with their affiliate partners much more easily. Casino affiliate programs are also excellent for operators that have multiple brands in their portfolios, as they will be able to manage affiliate communications for all of their brands through one platform and with one affiliate management team. This also gives affiliates excellent opportunities to grow without having to deal with any additional communication overhead.

Now, let’s walk through each product category in more detail to find out what you should pay attention to.

Casino

Casino affiliate programs are the most popular products in the iGaming affiliates industry. Most of the gambling affiliates produce comparisons and reviews for casino products.

The first thing an affiliate should take a look at when examining an operator’s casino product is the list of their Casino Providers (Vendors) – The more popular and well-established the casino providers, the easier it will be to promote the casino product. Strive to reach out to operators that feature big names in the casino industry, do your research.

Secondly, Casino Bonuses and Free Spins – This same logic applies here; it is always easier to promote a product and boost player engagement when the product comes with a set of attractive benefits. Try to pick brands with Progressive Jackpots generating by operators themselves as well as integrated Jackpots of the most popular slot vendors.

Closely related to bonuses, another important feature to look for in prospecting operator partners is casino loyalty programs. These aim to accomplish a similar goal as bonuses by providing players with enhanced offers to incentivize them to continue enjoying the gambling pastime at a particular casino. Loyalty programs can be implemented in a variety of ways, all of which can deliver greatly enhanced retention and engagement rates, providing excellent growth opportunities for both casino affiliate programs and their affiliate partners.

Thirdly, the commission plan – this information will usually be available on an operator’s affiliate program. An adequate commission for a casino product varies from 30-50%.

Sportsbook

When dealing with Sports betting product, as it is with any other product, your examination begins at the variety and the benefits of the product offering. The highest monetizing sportsbook websites are the ones that offer various Sports events, special benefits such as Promotions, Free Bets, Cashbacks, etc.

For Sports Events, the main thing to pay attention to are the leagues; the more leagues an operator has, the better is the product. Look for operators that feature popular sports leagues such as NBA, UFC, UEFA, Gold Cup, ITF, etc.

Another focal point is the operator’s Market coverage – the more markets an operator offers, the easier conversion of players is, which translates to a better-quality sports product and higher monetization.

Moreover, it is also important to consider what types of wagering products a sportsbook affiliate program offers to its player base. While traditional wagering is the most ubiquitous among sportsbook operators, many other forms of betting are rapidly expanding in popularity. This includes microbetting, in-play wagering, and betting on eSports, the latter of which we will cover more in-depth a bit later. Affiliates that focus predominantly on the aforementioned types of wagering will need to pay close attention to the offerings of their prospecting casino affiliate program partners.

What comes to Promotions and Free Bets, those can manifest in various forms, depending on the specific operator. For example, an operator could offer some percentage of Free Bets on specific days and occasions, or a daily number of Free Bets to loyal customers, as well as fun games for prizes, bonus bets on special days, and the list goes on.

All of these are things that indicate the quality of an operator’s Sports offering, and how attractive is their Product for the Customer.

After having examined an operator’s Sports product thoroughly, it is time to get acquainted with the commission plan on the operator’s affiliate website. The commission plan for Sports usually varies from 20-45%.

Esports

In comparison to traditional Sports, aside from the obvious difference (Esports industry didn’t suffer from covid19 restricitons), Esports are a newer and more modern product, currently at a rise in popularity due to the world’s situation in times of a global pandemic.

Moreover, according to various trend predictions for the next decade, Esports might become even more popular than traditional Sports. This is because wagering on eSports is generally more popular with relatively younger betting enthusiasts, which means the niche will continue gaining popularity in the gambling industry as more and more younger players start enjoying the pastime all around the globe. Consequently, partnering with casino affiliate programs that offer eSports wagering opportunities will likely give affiliates an excellent growth potential for the foreseeable future.

But just as with any other product, an operator’s Esports offering should also look attractive, by incorporating Special Bonuses, Promotions, Competitions, Special Events, Tournaments, etc.

The biggest worldwide Esports Tournaments include the League of Legends World Championship, Intel Extreme Masters, FIFA Interactive World Cup, and more. All of which, in case of being featured on a website, will surely make the operator’s Esports Product extremely competitive and attractive for players.

The commission plan might also differ from that of a Sport product, varying from a 20-50%, depending on the specific operator.

P2P Poker

Next up, we have the P2P Poker category – another popular product with great demand.

As the name implies, P2P poker offerings provide players with the ability to play poker with each other, making it quite a social experience that offers the convenience and worldwide availability of all other online gambling titles. This uniqueness can be further enhanced through live dealer games, which resemble land-based gambling experiences and can deliver higher engagement rates with skilled hosts. P2P poker games can also greatly diversify a casino affiliate program’s catalog of content, helping the operator appeal to wider audiences.

When looking to work with this product, you should focus on the following benefits and features offered to players: Tournaments, Live Poker, Special Bonuses, Free Plays, Bonus Codes, and other similar special offers.

For instance, pokerstars.com is handling more than 6 major Tournaments on Sundays, and 5 annual ones.

PokerStars also offers the high-quality Live Poker experiences through tours from the Asia Pacific Poker Tour, to the European Poker Tour, and Brazilian Series of Poker (BSOP).

Special Bonuses, Free Plays and Bonus Codes – from interesting welcome offers, to celebratory offers on special occasions, will also usually be specific to an operator, depending on how they choose to market their Poker product.

P2P Poker commission plans can vary from poker product operator to operator, with the most common revenue share commission offers typically ranging from 10-45%.

Other

Before covering operators offering a selection of multiple gambling experiences, let’s briefly take a look at some of the other gambling experiences available in the industry. This predominantly includes various forms of gambling that involve a lower level of risk for gambling enthusiasts, with some of the most popular examples of this being lotteries and bingo. These types of gambling experiences are rarer than the products we discussed earlier, however, they can still be an excellent option for affiliates operating in markets with strict gambling regulations.

Hybrid/Multi-product

Hybrid, multi-product, and multi-offering are names for iGaming operators that offer their player bases more than one type of casino product. For example, an operator would be considered multi-product if on their website they were offering Casino, Poker, Sportsbook, and other gambling experiences from which players can make a choice.

Similarly, this also allows iGaming affiliates to register with multi-offering firms to promote numerous different gambling experiences. This is because when you register as an affiliate at a multi-product operator’s affiliate program, you gain access to their entire product offerings. This is excellent for affiliates that are looking to expand their areas of expertise to cover additional gambling niches in the future, as they will already have an operator partner whose offerings they can start promoting immediately.

Because of the differences in the profit margins of different gambling experiences, most notably casinos and sportsbooks, multi-product gambling operators will often offer varying revenue share rates for each of their offerings. Additionally, multiproduct affiliate programs sometimes offer CPA or Hybrid deals alongside standard Revshare deals which often vary for different gambling products just like the latter commission model.

Let’s briefly explore the three most common types of commissions offered by gambling operators in the industry. CPA, which stands for Cost Per Acquisition (or Cost Per Action), implies that, as an affiliate, if you sign up for this type of commission plan, you will earn your commissions per qualified player. A player is considered qualified after they perform a certain action, which most commonly is depositing funds for the first time. Whereas, in the case of a Revshare (Revenue Share) commission model, affiliates earn proportionally to what the players they referred to the operator’s website spend on the gambling pastime.

CPA commissions usually vary greatly based on a number of factors, including the region or the country of a player. Moreover, the vast majority of iGaming operators don’t offer a set of standard CPA deals, meaning that most often these deals will feature even greater variances for prospecting affiliates. They most often range roughly from 50-250 US Dollars or 80-200 Euros. As an example, the average CPA deal for Canadian players is around 130 USD, while for the UK, that number is around 140 GBP. However, these numbers can vary greatly depending even on the location of a player within a country, as different provinces in our former example have different regulatory standards for the gambling pastime.

And Hybrid plans, following the logic, would be the combination of CPA and Revshare commissions, meaning that you get the best of both worlds.

In order to claim the best offers from the top operators of iGaming industry, join us now – The ultimate directory for casino affiliates and operators!

Make sure you check our Casino Affiliate Programs page – where we feature some of the best, making it easier for you to sort through the programs using our advanced filters. Register as an affiliate on our website free of charge and get all the information you need as well as the opportunity to contact the operators directly, with no third party intervention.

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