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Genius Sports partners with KSI to expand its EMEA existence
Genius Sports, Sports data and technology company, decided to collaborate with the Football Association (KSI) and Club Association of Iceland (ÍTF) to amplify its EMEA existence.
As a part of the deal, the London-based brand will be in charge of the data and wagering broadcasts of KSI and ÍFT.
Genius is to utilize its softwares to carry out contents on weekly and seasonal bases for boosting fan involvement.
EMEA Commercial Partnership’s head Jonny Katanchian noted:
“The collaboration between Genius ÍTF together with KSI reflects the value circle and perspectives of Genius. It will be beneficial for Icelandic football”.
Further Katanchian added that sportsbooks would be provided with speedy and high-class data and video content for numerous events each year.
What’s more, Genius will set up integrity services for the prevention of wagering breaches in Icelandic Football. Besides, it will deliver instructional workshops for sportsmen and trainers.
The head of Business Development at KSI, Stefan Gunnarsson, remarked:
“We are beyond happy to collaborate with Genius, the top sports data and technology business in the industry, and can’t wait to begin working closely together”.
Previously, Genius carried out data and online broadcasting contracts with Bet365 and Betway.
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