iGaming Affiliate Software: Types and Features Explained
iGaming affiliate software is not just a click-tracking tool: it's the running engine of any successful affiliate program. But how to pick the perfect one?You might be...
How and Where to Find Sports Betting Affiliates?
Sports betting affiliates are largely responsible for the expansion and success of online sportsbooks. Consider this article your complete guide to understanding the sports betting affiliate market, including tips on how and where to find the right affiliates for your business.
Starting with who exactly sports betting affiliates are and why they matter so much for the growth and moneymaking of online sportsbooks, we’ll give you a rundown of what the market looks like, the different types of affiliates out there, and some tips on how to find and connect with them. For the last part, stick around for a list of some AffPapa-approved sports betting affiliates!
Table of Contents
- Overview of the sports betting affiliate industry
- Who are sports betting affiliates?
- Types of sports betting affiliates
- How and where to find sports betting affiliates?
- AffPapa-approved sports betting affiliates
- How can sports betting affiliates increase your brand’s exposure?
- What makes sports betting affiliates a cost-effective marketing strategy?
- FAQ
Overview of the sports betting affiliate industry
Sports betting affiliate marketing is expanding rapidly in tandem with the online sports betting market, which is expected to reach US$155.49 billion by the end of this year. Sports betting affiliates play an important part in this system because they actively engage with sports bettors through all sorts of channels like websites, social media, and tipster services. They’re essentially go-to sources for sports betting advice and information, helping players make smarter betting decisions.
Sportsbook affiliates are becoming increasingly important for operators looking to attract and keep clients as the industry for online sports betting continues to grow. Operators use affiliates to boost player engagement, reach a wider audience, and drive betting traffic to their platforms. Plus, affiliates keep players hooked with ongoing support, rewards, and incentives.
Who are sports betting affiliates?
Sports betting affiliates are people or a companies that refer players to online sportsbooks and betting sites in exchange for a commission. They are essentially marketing partners for sportsbooks, promoting their sites through different channels and helping them recruit customers. Sports betting affiliates can range from website bloggers to social media influencers and streamers.
Types of sports betting affiliates
Sports betting affiliates come in all types and target different audiences based on their methods to advertise sportsbooks. Here’s a breakdown of the most common types of sports betting affiliates:
- Content Creators: Content creators are the real MVPs in the business. They write articles, reviews, and betting tips about sports betting, attracting those into sports and suggesting sportsbooks to them.
- Tipsters: Tipsters offer their audience predictions and betting advice. They often have a loyal following of bettors who trust their tips and are likely to follow their lead.
- Streamers: Streamers, especially on platforms like Twitch and YouTube, can promote sportsbooks to their viewers while streaming live sports and betting content.
- Review and Comparison Sites: The sites provide information about various sportsbooks in detail such as their features, odds and bonuses. By providing all these reviews and comparisons, they assist gamblers select betting platforms.
- Betting Forums and Communities: Some forums and online communities help users share strategies, tips and experiences about betting on sports. Affiliates in these spaces usually contribute to discussions and provide promotional links to sportsbooks.
How and where to find sports betting affiliates?
To track down betting affiliates for your online sportsbook, you’ll want to connect with individuals and groups that can help promote your site. These are a few practical methods and resources for locating sports betting affiliates:
1. Conduct a Google search
Google Search can be your best friend for finding the right affiliates to help grow your online sportsbook. Keep these in mind:
Use specific keywords: Search for terms like “best sportsbook affiliates” or “best iGaming affiliates” to find relevant sites and contact information.
Check beyond page one: Sometimes, the juiciest information is on niche sites, blogs, or forums that aren’t at the top of general searches.
Get advanced: Use advanced search to narrow down results. You can use “site:” to search within a specific website or “intitle:” to find keywords in page titles.
Set up Google Alerts: Stay in the loop by setting up alerts for sports betting affiliate-related keywords. You’ll get notified whenever new content related to your search pops up.
Keep an eye on the competition: See what your competitors are up to. If their sports betting affiliate platforms are doing well, try to find and connect with the affiliates they work with.
2. Partner with affiliate networks
Joining iGaming-specific affiliate networks is another way to find affiliates to work with. iGaming affiliate networks can provide a platform for tracking results, managing affiliate relationships, and speeding up payments. Here’s how they can help:
Variety of affiliates: Affiliate networks offer a range of affiliates ready to promote iGaming products. This opens up a universe of potential partners to help promote your sportsbook.
Streamlined management: These networks let you manage your affiliate connections from one place. You can handle payments, evaluate conversions, and monitor affiliate performance all in one spot, saving you time and effort.
Tracking results: Affiliate networks provide tools and stats to track the effectiveness of your affiliate marketing efforts. You can measure key performance metrics like dollars, clicks, and conversions to assess your campaigns’ effectiveness and optimize them.
Payment processing: These networks handle payment processing, ensuring affiliates are paid correctly and on time. This simplifies the payment process for both you and your affiliates.
Regulation and compliance: iGaming affiliate networks are often aware of industry-specific regulations and compliance issues. They help ensure your affiliate marketing operations comply with all relevant rules and regulations, reducing the risk of legal issues.
3. Join online forums
Join online iGaming forums and communities, usually there are lots of sports betting affiliates involved. Here’s how to make the most of this approach:
Look for forums focused on sports betting affiliate marketing in iGaming. These attract affiliate marketers interested in promoting sports betting options. Once you’re in, introduce yourself and your sports betting affiliate program to the forum audience. This can attract affiliates eager to market your business.
Make sure to utilize the forums’ specific sections and posts to promote your brand and attract potential affiliates. Share valuable information and engage in discussions on forum topics to build your reputation and attract new affiliates to your sportsbook. Lastly, stay updated on trends and adjust your affiliate marketing strategies accordingly.
4. Utilize social media platforms
Platforms like LinkedIn and Twitter are great for finding and making connections with sports betting affiliates. Get in on the chats, hop into the right groups, and shoot a message to influencers and content creators who could be willing to collaborate. Here’s how to master social media for your affiliate game:
Networking and Outreach: Connect with pros in your field on LinkedIn and use its search to find affiliates keen on sports betting. On Twitter, chat with influencers and insiders using hashtags to get your content out there.
Direct Chat: Sell the benefits of partnering with your sportsbook in personalized LinkedIn messages. Use Twitter DMs to connect with potential affiliates, but don’t overdo it, and stay away from spamming.
Paid Ads: Target affiliates on LinkedIn based on their profiles. Consider sponsored content or DM ads. Use Twitter’s tools to engage with potential affiliates.
Influencer Collabs: Find influencers who share identical values with your brand and work together to promote your brand. Think about offering special incentives to get them on board.
Monitoring and Engaging: Use social listening to track sports betting affiliate marketing conversations. Build trust by responding to messages and comments.
5. Attend industry events
Attend iGaming events and conferences focusing on online gambling and sprots betting affiliate marketing: that’s where the real magic happens. You get to meet potential sportsbook affiliates, establish contacts, and explore partnership opportunities in real life. Here are a couple of tips and tricks to promote your sportsbook. For a more comprehensive read, check out our guide on how to prepare for iGaming events.
Announce your attendance: Let people know you’ll be joining the event by sharing banners on your social media pages. Everyone is looking for contacts right before the event, so make sure to interact with others’ posts as well, and set up direct meetings before the event.
Bring more visibility: If you want extra exposure, go ahead and secure a booth or a sponsorship to get your brand out there to a large audience.
Attend after-parties: Major events like ICE, iGB, and SiGMA have side events running around during their conferences. These are great opportunities to meet potential partners and exchange business cards.
*Note: If you’re especially looking for new affiliates as an operator, it’d be more effective to attend events and conferences tailored to that purpose, like the iGaming Club event series designed to connect affiliates and operators directly through various networking opportunities.
6. Join affpapa.com
AffPapa stands as the ultimate place for operators to connect with affiliates, which explains why so many operators opt for AffPapa’s services.
As an operator, once you register in the directory, you gain access to over 1500+ affiliates, including major companies and newer names in the industry. Operators not only get access to a list of contacts, but they’re also able to filter out their preferred GEOs, product types like sports betting, commission models, etc…and instantly get a list of targeted affiliates. Similarly, AffPapa-registered affiliates can find operators with just one click.
Beyond making connections, AffPapa goes the extra mile by assisting both parties with further promotion across AffPapa channels, as well as offering affiliate management services to help operators in onboarding and managing affiliates.
AffPapa-approved best sports betting affiliates
Last but not least, we prepared a list of sports betting affiliates approved by AffPapa to make your job easier!
Sofascore
Content: Live scores, results and tables
GEOs: Africa, Asia, Europe, Eastern Europe, Western Europe, North America, Latin America, Oceania
Deals: Fixed Fee
Mightytips
Content: Comparisons Website, Reviews Website, Odds Comparison, News
GEOs: Africa, Asia, Europe, Eastern Europe, Western Europe, North America, Latin America, Oceania
Deals: CPA, RevShare, Hybrid, Fixed Fee
Odds Scanner
Content: Comparisons Website, Reviews Website, Odds Comparison
GEOs: Chile, Colombia, France, India, Italy, Japan, Mexico, Peru, Portugal, Spain, United Kingdom
Deals: CPA, Rev Share, Hybrid
Legalbet
Content: Bonus Coupons, Odds Comparison, SureBets Website, News
GEOs: Australia, Belarus, Colombia, Greece, Kazakhstan, Mexico, Nigeria, Poland, Portugal, Romania, Russian Federation, Spain, United Kingdom, United States
Deals: CPA, Rev Share, Hybrid, Fixed Fee
Betting.com
Content: Reviews Website, News
GEOs: Finland, Germany, Norway, Poland, Sweden, United States
Deals: CPA
Better Collective
Content: Comparisons Website, Reviews Website, Odds Comparison, News
GEOs: Asia, Europe, North America, Latin America
Deals: CPA, PPC, RevShare, Hybrid, Fixed Fee
SafeBettingSites
GEOs: Australia, Brazil, Canada, Finland, Germany, Ireland, Malaysia, Norway, Singapore, Spain, United Arab Emirates, United Kingdom
Deals: CPA, Rev Share, Hybrid
iGamingOne
Content: Bonus Coupons, Comparisons Website, Reviews Website, Odds Comparison, SureBets Website, Streamer, News
GEOs: Africa, Europe, Eastern Europe, Western Europe, North America, Latin America
Deals: CPA, PPC, Rev Share, Hybrid, Fixed Fee
How can sports betting affiliates increase your brand’s exposure?
Sports betting affiliates are your brand’s advertisers, helping you get noticed by more people in the market. By working with affiliates who specialize in sports betting, you can reach a much broader audience than you might be able to on your own. Their audience is already willing to try out different wagering sites, so there is a higher possibility to convert traffic into sign-ups for your site.
The good thing about entering into partnership with sports betting affiliates is that they promote your brand in a wide range of channels, be it through comparative sportsbook blogs or social media shoutouts or even live streaming sessions where they talk about betting tips and mentioning your site. It’s not as simple as pushing ads, you have to make sure to build real bonds between you and the bettors.
Plus, it’s cost-effective. Rather than spending a great deal of money on advertising because it’s what every other company does, you only pay affiliates for bringing in real players. This is a perfect situation to be in: your brand gets noticed, and you only invest when there’s actual proof of it.
Why is working with betting affiliates a cost-effective marketing strategy?
Unlike traditional advertising, where you often have to invest big money upfront without knowing what kind of return you’ll get, affiliate marketing works on a performance-based model. You only pay an affiliate to the extent that they perform, which reduces the risks that you, as the operator, have to face in this business.
This makes affiliate marketing a low-risk, high-reward strategy, perfect for operators aiming at increasing their player base while controlling expenses. As a bonus, you get the added benefit of working with partners who really understand the betting market and know how to engage potential players
In the long run, you expand your reach and grow your sportsbook without breaking the bank: you’re in control of your marketing spend, making sure every dollar counts.
Final thoughts
To sum this article up for you, working with sports betting affiliates can be quite beneficial if you’re in the online gambling market and want to make a name for yourself. Sports betting affiliates publicize your company with lower costs and increase its visibility; all while helping you develop the connections you need by giving players advice and information.
Now that you know everything about the methods to consider if you want to partner up with sports betting affiliates, you are all set up and good to go! Don’t forget that forming these partnerships is not just about higher visibility; it is also about stronger brand recognition, new customers, and, of course, bigger profit.
FAQ
How do sports betting affiliates make money?
Affiliates in sports betting can profit from CPA, revenue sharing, or hybrid contracts. Affiliates receive some net revenue from the players they recommend under revenue-sharing models. iGaming affiliates receive a one-time payment under CPA models for each player who joins and satisfies particular requirements, such as depositing money. Revenue share and Cost Per Acquisition components are combined in hybrid agreements.
What advantages come with collaborating with betting affiliates?
Working with online sports betting affiliates offers operators a number of benefits, including increased brand recognition, cost-effective sportsbook promotion, targeting a particular customer base, and potential revenue development. With the help of affiliates, operators may enhance traffic to their sportsbooks and attract a wider audience, which will ultimately boost profits.
What factors should sportsbook operators take into account while choosing betting affiliates?
While selecting affiliates, sports betting operators should take into account a number of factors, such as the affiliate’s reach and audience demographics, the quality of their content and promotional techniques, their track record and industry reputation, and the particulars of their affiliate agreement. Operators are in charge of making sure affiliates abide by all relevant legal requirements as well as moral standards.
Where to get sportsbook traffic from?
Sportsbook traffic can be acquired through websites providing advice, value bets, sure bets, reviews and comparisons, and affiliate marketing. Any approach may increase traffic and engagement to a sportsbook website, and each offers its advantages.
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