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iGaming Affiliate Software: Types and Features Explained
iGaming affiliate software is not just a click-tracking tool: it’s the running engine of any successful affiliate program. But how to pick the perfect one?
You might be new to affiliate marketing or just upgrading your current setup: either way, to boost your iGaming affiliate program’s performance you need to know the different features of iGaming affiliate software and the best options on the market. This guide covers it all and more, with bonus tips from AffPapa to help you find the iGaming affiliate software that is right for your business.
Table of Contents
But first, we’ll take a step back to answer the big question…
What is an iGaming affiliate software?
An iGaming affiliate software, also referred to as iGaming affiliate marketing software, is like a toolkit for affiliate programs that helps the operators track performance, manage payouts, communicate with affiliates, and optimize specific campaigns. Trying to keep track of thousands of clicks for each affiliate, player registrations, and payouts manually sounds like a bit of a hassle, doesn’t it? iGaming affiliate software comes in to fill that void, making sure that everyone in the affiliate marketing ecosystem is happy.
Features of iGaming affiliate software
Here’s a breakdown of the most popular iGaming affiliate software features and what they essentially do. Starting with…
1. Affiliate Tracking
The affiliate tracking feature monitors player activity, clicks, and conversion records. With real-time updates, both affiliates and operators can keep track of the performance of a campaign. Potentially, the most significant advantage of an iGaming affiliate tracking is a clearer perspective on what works and what doesn’t by tracking the affiliate-driven traffic. Initial setup can, however, turn out to be somewhat complicated, often needing careful configuration for it to run appropriately. Also, keep in mind that this feature does not initially come with fraud detection and prevention.
2. Reporting and Analytics
The reporting and analytics feature is basically the foundation for iGaming affiliate program managers to find high-performing affiliates and optimize campaigns. This feature tracks high-performance indicators such as ROI, retention of users, and average revenue per use, with iGaming affiliates also benefiting by analyzing the traffic sources and refining their strategies. A minor downside is, however, that it is a more advanced feature that requires some background knowledge, so it is not exactly newcomer-friendly: the huge amount of data can be overwhelming if you don’t have the proper knowledge or expertise.
3. Campaign Management
The campaign management feature is there to simplify the usually complex process of creating and managing affiliate campaigns. They also simplify the onboarding process, with all the time-consuming aspects of distributing tracking links, banners, and any other promotional materials being taken care of by automation features. The centralized dashboards help affiliates and program managers stay on the same page about campaign performance. Some users, however, find the feature of campaign management to seem less personal, as over-automation takes away the human aspect. So, it all comes down to your preferences.
4. CRM and Email Marketing
The CRM and email marketing feature helps establish and maintain relationships with affiliates and players. It keeps affiliates engaged through newsletters and updates, in other words: personalized communication. This, of course, is something that the best iGaming affiliates will find the most valuable in an iGaming affiliate program. To promote specific offers or bonuses, this feature uses targeted email campaigns. Keep in mind, however, that such communication has to regularly be refreshed to keep things interesting at all times, which requires a lot of updating and creativity. Otherwise, overused emails or irrelevant content will eventually push affiliates away instead of drawing them into your program.
5. Payment Processing
The payment processing feature makes sure that the affiliate commissions are paid accurately and on time. Supporting many payment options, including cryptocurrencies, is the biggest attraction of this feature, opening iGaming affiliate programs to the international audience. The entire payout management process is automated to reduce errors and administrative workloads. On the flip side, integrating these solutions with global payment systems can get tricky. Also, some payment systems can charge high transaction fees, which would cut into overall profits, so this one is on how you choose to manage your budget.
Game-changers for your iGaming affiliate marketing software
There are other types of helpful features that aren’t traditionally included in an iGaming affiliate software, but complement or extend the capabilities of the software, such as:
- Fraud detection and prevention identifies and prevents fake leads and click fraud, working hand-in-hand with the affiliate tracking feature to maintain accuracy and protect your program from financial losses. Note that as fraud tactics keep changing, updates to maintain protection will likely be a regular thing.
- Multi-channel attribution tracks conversions across touchpoints like social media, ads, and email campaigns, complementing the reporting feature by providing a total view of customer journeys.
Best iGaming affiliate software providers
PartnerMatrix
Software Features: Affiliate Tracking, Reporting and Analytics, Campaign Management, Payment Processing
Affilka
Software Features: Affiliate Tracking, Reporting and Analytics, Campaign Management, Payment Processing
Scaleo
Software Features: Affiliate Tracking, Reporting and Analytics, Campaign Management
Nux Game
Software Features: Affiliate Tracking, Reporting and Analytics, Campaign Management
Partnergrator
Software Features: Affiliate Tracking, Reporting and Analytics, Campaign Management, Payment Processing
Trackier
Software Features: Affiliate Tracking, Reporting and Analytics, Campaign Management, Payment Processing
How to set up an iGaming affiliate software?
If you’ve done your homework and have chosen an iGaming affiliate software that ticks your program’s boxes, here are your next steps:
1. Integrate the software with your platform
Here you introduce your iGaming affiliate marketing software to your platform. This simply means syncing it with your existing website, payment systems, or any other tools you rely on. Most software has step-by-step manuals or a support team to help you in this phase. Take your time with this step: a smooth integration means smooth operations for later.
2. Customize the software for your program
Assuming your affiliate program is unique(spoiler alert: it has to be), the software should also be a reflection of that. Set up your commission structures: is it going to be a tiered system or performance-based rewards? When you’re done with that, create some user-friendly dashboards for affiliates to access their data and load the platform with your brand’s promotional materials(banners, links, landing pages, you name it).
3. Train your team and affiliates
Even the best iGaming affiliate software would only be as good as the people who use it. Get your team through rounds of training to make full use of the software’s features. At the same time, offer affiliates instructions like video tutorial assistance or step-by-step guides. You can even go as far as hosting webinars or Q&A sessions: the extent to which you make the software easy for affiliates is going to determine whether they will stick around and grow with you.
4. Keep monitoring and optimizing
Now that everything is up and running, you have to start monitoring and optimizing. Look at the analytics to see how your affiliates are performing: who is driving the most traffic? Which campaigns are converting best? Improve your promotional materials, and offer personalized bonuses to top-performing affiliates. Affiliate marketing isn’t the type of system you can set and forget, keep the updates going.
SIDE NOTE: An iGaming affiliate software can either be standalone or part of a bigger system: an integrated module. Standalone software works on its own and can be used with any platform you already have for your iGaming business. A module, in contrast, is built to work as part of one specific platform. For example, EveryMatrix’s PartnerMatrix and SoftSwiss’s Affilka are modules, meaning those are not separate products you can use with any platform, but add-on features of their respective systems that you can only use them if your casino is powered by EveryMatrix or SoftSwiss.
The Bottom Line
iGaming affiliate software stands as a tool responsible for the lifeline of your affiliate program, so understanding the types of software and knowing how to choose and set up the right one will set your program up for long-lasting success. If you want to see more of the software available on the market, make sure to check out AffPapa, the ultimate iGaming directory with 1700+ affiliates and 300+ operators, as well as an expanding B2B section.
FAQs
How much does iGaming affiliate software cost?
The cost of iGaming affiliate software depends on the features and services offered. Some platforms offer a subscription-based pricing model, while others charge based on performance metrics or customizable packages.
How do I know which iGaming affiliate software is right for my business?
To choose the best iGaming affiliate software, look at as scalability, fraud prevention, ease of use, reporting features, payment methods, and whether the software integrates with your existing systems. Most software providers offer demos or trial periods to help you decide.
Can I use cryptocurrency for affiliate payouts?
Yes, many iGaming affiliate programs support cryptocurrency payments. Make sure to check if your software provider offers this feature and if they support the specific cryptocurrencies you want to use.
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