Interview with Filippo Anzalone – Head of Sales at Odds Scanner Group

In an interview with AffPapa, Filippo Anzalone, the Head of Sales at Odds Scanner Group, spoke on the launch of Odds Scanner Partners, winning the SBC Award for Best Affiliate Network, and future plans.

Yeva: The launch of Odds Scanner Partners was only a little over a year ago, but it has already caused quite a stir in the industry, having recently won the SBC Award for “Best Affiliate Network of the Year”. After such a major landmark, looking back at the early days of Odds Scanner Partners, what do you think was the strongest factor for the industry to recognize your position as a trustworthy and innovative player?

Our commitment to transparency, professionalism, and reputation has been at the core of Odds Scanner Partners since day one. These values have allowed us to build an iGaming monetization platform that is sustainable, trustworthy, and highly valuable for both partners and clients.

One of the key factors behind our early recognition is the trust we have established with operators. We are well known in the industry for being transparent and professional, and that reputation has made a real difference. When we offer operators the opportunity to receive traffic through our platform from affiliates they may have never met before, they feel confident working with us because they know that every source has been thoroughly vetted and that we always act as a long-term, reliable partner.

We believe in creating win-win relationships, where both sides benefit from sustainable and ethical growth. Behind this success stands an exceptional team dedicated to delivering the services, features, and technology that allow Odds Scanner Partners to compete and be recognized globally.

Winning the SBC Award for Best Affiliate Network of the Year is a milestone we are truly proud of. It validates our vision and hard work, but we also see it as just the beginning. From the very start, we have had a clear sense of direction, and this achievement only reinforces our determination to keep raising standards across the industry.

Yeva: You’re working in an industry where both performance and transparency are essential to the core. What is the strategy of Odds Scanner Partners when it comes to offering measurable and sustainable ROI for affiliates and operators, while also avoiding the issue of having to compromise on ethics?

At Odds Scanner Partners, our strategy is built on the belief that performance and transparency must always coexist. We deliver measurable and sustainable ROI through data-driven insights, ethical traffic acquisition, and complete campaign transparency without ever compromising on integrity.

A key pillar of our approach is a strong compliance framework. Our compliance team rigorously vets every affiliate we onboard, ensuring they meet our high ethical and quality standards. This process doesn’t stop at onboarding; our affiliate managers continuously monitor the traffic our clients send to operators through us, verifying that it remains genuine, compliant, and aligned with operator guidelines.

We are also fully transparent and proactive in our relationships with operators. We make sure to align with their expectations in terms of both volume and value, always communicating openly and adjusting strategies to meet their goals responsibly.

Ultimately, we don’t believe in shortcuts. Our commitment to ethical practices, compliance, and performance ensures that growth is not only profitable but also sustainable, creating long-term value for affiliates, operators, and the industry as a whole.

Yeva: Two months ago, Odds Scanner Group launched OSLabs, your new media buying agency. Can you expand on what inspired the launch and how OSLabs fits into your broader business ecosystem?

Two months ago, we launched Odds Scanner Labs Media Buying Agency  (OSLabs) to expand the Odds Scanner Group’s performance marketing capabilities and strengthen our role as a full-funnel growth partner for the iGaming industry.

The inspiration behind OSLabs came from our experience driving audience engagement and brand performance through data-driven media strategies. We identified a growing need among operators for a specialized media buying agency that truly understands the player lifecycle, from acquisition to retention and reactivation, and can deliver measurable ROI through precise segmentation and personalization.

OSLabs integrates seamlessly into the broader Odds Scanner Group ecosystem, combining our media expertise, proprietary technology, and creative and landing page intelligence. It serves as the group’s paid media arm, focused on building sustainable growth by aligning brand storytelling and offers with performance marketing.

Through OSLabs, we design and execute multichannel campaigns across Meta, Google, and other key platforms, leveraging real-time data, behavioral insights, and optimization models to reach the right player, with the right message, at the right moment. This approach allows us to help brands grow efficiently in new markets, not only by boosting visibility but by acquiring high-value players, maximizing lifetime value, and reducing churn.

In short, OSLabs represents the evolution of our mission: combining communication excellence and technology innovation to help iGaming brands achieve scalable, profitable growth in an increasingly competitive landscape.

Yeva: Managing operators’ budgets and buying traffic on their behalf is a rather unique extension of your offering. What’s different about OSLabs’ approach to media buying, and what kind of early results have you seen so far?

You’re absolutely right, managing operators’ budgets and executing media buying on their behalf represents a natural but distinctive evolution for us. With OSLabs, we aimed to go beyond consultancy and performance insights to take ownership of the entire acquisition process from strategy and creative development to optimization and reporting.

What sets OSLabs apart is our player-centric, data-driven approach to media buying. Rather than focusing solely on volume or visibility, our campaigns are designed around personalization, intent, and timing. We build segmented, multichannel media strategies that acquire, retain, and re-activate players based on real behavioral patterns. Every creative, offer, and placement is optimized dynamically using live performance data, ensuring we scale efficiently while maintaining positive ROI and sustainable growth.

Our team operates with total transparency and metric discipline: tracking the full relationship between Net Gaming Revenue (NGR) and Customer Acquisition Cost (CAC) to ensure campaigns remain profitable. This blend of marketing science, creative intelligence, and iGaming expertise is what makes our model so effective.

In terms of early results, we’ve already seen very promising outcomes. Our campaigns have achieved strong FTD (First Time Depositor) growth, improved retention metrics, and higher player lifetime value across the initial test markets. We’ve successfully launched and scaled performance campaigns for both major operators and new brands, using different strategies and approaches.

Ultimately, OSLabs isn’t just about buying traffic; it’s about building predictable, data-backed growth systems that deliver measurable performance and long-term value for our partners.

Yeva: To finish off with your view on the international market, what new opportunities/challenges do you think will be the defining factors of the next growth stage for affiliates and operators, and what are the next big innovations or tools that Odds Scanner Partners plans to introduce that’ll give your partners an even greater competitive edge?

Looking ahead, we believe the next stage of growth for affiliates and operators will be defined by diversification and adaptability. Opening up to new traffic sources for acquisition purposes will play a crucial role in expansion. We’re seeing major shifts happening in SEO and digital marketing in general, which is why Odds Scanner Partners is positioning itself as a hub where traffic originates from multiple, high-quality sources. This approach allows us to offer partners and operators greater stability, reach, and scalability across different channels.

At the same time, regulatory changes across emerging markets are creating both challenges and opportunities. Some markets are becoming more complex and demanding in terms of compliance, but this increased regulation also provides a stronger and more reliable framework for sustainable growth. Having a solid foothold in these markets allows us to scale responsibly and build long-term value.

In terms of innovation, we have several exciting developments in our pipeline, including Dynamic Parameters, Deep Linking, and a new API designed to streamline operations for affiliates while ensuring operators receive high-quality, verified traffic. Our roadmap, covering technology, features, and overall product enhancements, was established with a clear long-term vision.

However, we place great importance on the feedback we receive from our partners and clients. Their insights are essential in helping us prioritize and refine our strategies, ensuring we continue to develop solutions that truly support their growth and competitive advantage in an evolving global landscape.

Company: Odds Scanner Group
Interviewee: Filippo Anzalone
Date: 12.11.2025