Boomerang sends SiGMA giveaway winners to AC Milan match
During SiGMA East Europe 2024, two guests of Boomerang’s booth won tickets to AC Milan home matches.Boomerang Partners was shortlisted in 2 nominations for SIGMA Awards...
Interview with Ivan Kraynov — Co-founder of Boomerang
AffPapa recently interviewed Ivan Kraynov, the Co-founder of Boomerang. Ivan covered a number of topics, including the inspiration behind Boomerang, more insights on their recent AC Milan partnership, and gave a glimpse of his vision for the brand’s future.
Yeva: Ivan, for those who are still not acquainted with you, could you tell us how you ended up co-founding Boomerang? What inspired you to start this company, and what’s been the best part of your experience until now?
I’m involved in several projects as a co-founder and investor. However, I’ve always been drawn to the idea of creating something truly special, and Boomerang is that special project. Together with the other co-founders, who have been my childhood friends, we combined our strengths and knowledge to build this company. Each of us brought unique ideas and experiences to Boomerang, which has given us incredible potential for growth and innovation.
I greatly value our collective mindset and ability to work as a unified team. We are building an honest and transparent business that prioritizes our partners and end consumers. For us, Boomerang is not just a business; it’s a project with significant global potential, and we take pride in the fact that we have managed to turn not just an idea but a dream into reality.
Yeva: Boomerang has made a name for itself in the field of innovation. What are the standout features or services that make Boomerang unique compared to other betting companies?
Boomerang’s strength lies in our team, well-structured workflows, and experience. Our company is driven to success by professionals who bring not only expertise but also a passion for innovation. We focus on ensuring that every aspect of our work creates the best solutions for our clients.
We constantly strive to implement new technologies and improve our services to offer users a unique experience. We actively use AI in analytics, marketing, and service functions to optimize and enhance both processes and user experiences with our products. This combination of experience, an innovative approach, and determination sets us apart from our competitors.
Yeva: You recently hit a major milestone, with Boomerang becoming the Official Regional Betting Partner of AC Milan.How did this partnership come about and what does it mean for Boomerang?
The partnership with AC Milan is a strategic milestone for Boomerang and our flagship sportsbook product – Boomerang Bet. We chose this club for its outstanding achievements, rich history, global influence in football, and creative approach to engaging with fans and partners, which perfectly aligns with our ambitions. This partnership is significant for Boomerang Bet as it strengthens our brand on the international stage and opens up new opportunities for customer engagement.
We are pleased that the launch of our partnership coincides with AC Milan’s anniversary year, as the club celebrates its 125th anniversary in December. We are confident that in their history and Boomerang’s history, there will be many more exciting events, including joint ones.
Yeva: AC Milan has a very passionate and loyal fanbase. Do you have any plans to engage these fans and share the excitement of your collaboration with them?
The partnership with AC Milan presents Boomerang with the opportunity to offer the club’s fans worldwide unique and memorable experiences. We are planning a series of special promotions, including ticket giveaways for matches and other events. These initiatives will allow fans to enjoy unforgettable experiences. We are confident that these efforts will help football enthusiasts feel even closer to the action and become more engaged in the life of their favorite club through exclusive joint activities from AC Milan and Boomerang.
Yeva: How do you see this partnership shaping Boomerang’s future?
This partnership is of strategic importance to Boomerang Bet. Collaborating with such a prestigious football club as AC Milan will help us increase brand recognition, build trust, and attract interest while establishing long-term relationships with existing and new clients, 
partners, and users of our products. We are confident that this partnership will drive the company’s growth, expand our presence in key markets, and create new opportunities for innovative offerings. It has also added momentum to our other partnerships: we’ve signed the most popular female footballer, Alisha Lehmann, as an ambassador, and we plan to continue working in this direction. Collaborations with top clubs and athletes boost creativity and offer new and unique opportunities for their fans!
Yeva: Ivan, tell us more about how you see the future. What’s next for Boomerang? Any exciting projects or goals on the horizon that you can share with us?
Boomerang has global ambitions. We focus on expanding our presence in new markets and seeking new strategic partnerships. Our roadmap includes launching several new projects, with multiple new iGaming products set to debut in the fall of 2024.
We are committed to implementing new ideas and technologies to enhance our services and secure leadership positions in the industry. We’re confident that exciting times lie ahead for Boomerang, and we’re eager to pursue these high goals alongside our partners and clients.
Yeva: Being a successful entrepreneur yourself, what advice would you give to someone who wanted to start their own business in the betting industry?
In the iGaming industry, finding your niche is the first step to success. Due to high competition, offering something unique to stand out and attract customers is crucial. Think about what you can do differently or better than your competitors.
Equally important is the team working on your project. I take pride in the fact that Boomerang is powered by professionals who are dedicated to achieving success. Look for people who share your passion and possess the necessary skills. Make sure everyone on the team knows their role and works towards a common goal — this is the foundation of a successful business.
Yeva: Ending on a more fun note, what’s one fun fact about you that most people don’t know?
I take great pride in my collection of mistakes, which I keep stored in my memory. We all make mistakes. Some make us stronger, some force us to change direction, and some are disappointing. But all of them have an impact on us. What matters is how you handle them and the lessons you learn.
I’m no exception. Despite successes in business and other areas of life, I’ve made my fair share of mistakes, each of which has been a valuable lesson and experience. Mistakes are the best school for humanity. They are inevitable in business; I’ve learned to embrace them and grow stronger. After all, the only person who doesn’t make mistakes is the one who doesn’t do anything. So, if you ever see me stumble, know I’m adding another ‘exhibit’ to my collection!
Company: Boomerang
Interviewee: Ivan Kraynov
Date: 02.09.2024
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Boomerang is shortlisted for SIGMA Awards East Europe 2024
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