Better Collective reported its 2025 Q4 results, generating €94 million in revenue, which was a 2% year-on-year decrease.On the other hand, Q4 EBITDA before special items...
Marc Pedersen steps down after 18 years at Better Collective
After nearly two decades at Better Collective, Marc Pedersen has officially stepped down from his position, marking the end of a major chapter.
In 2007, Pedersen started by focusing on the Scandinavian markets and then moved into leadership roles. In 2017, he helped drive the company’s mergers and acquisitions strategy, leading the first 25 deals that pushed the business forward.
Pedersen led Better Collective’s expansion into North America, monitoring major acquisitions like VegasInsider, RotoGrinders, and Action Network. In 2019, he became CEO of North America. Under his leadership, the company gained a strong presence in the U.S. market.
Marc Pedersen commented:
“After nearly 18 years, last Monday was my final day at Better Collective. When I joined in 2007, we were just a few people cramped in a room in Christian and Jesper’s apartment. By 2017, organic growth had taken us far, but that year marked a new phase as we kicked off our M&A strategy.
I had the privilege of leading the first ~25 acquisitions. When PASPA was overturned, we seized the moment – acquiring VegasInsider and RotoGrinders. I stepped in to lead BC’s North American operations while continuing M&A. More followed – Action Network, a part of Better Collective, Playmaker, and Playmaker Capital – we suddenly had a ‘dream portfolio.”
Before deciding on his next move, Pederson plans to take a break. Better Collective has not yet announced its replacement.
On February 2, 2026, Better Collective, a digital sports media group, announced the launch of FanReach in the U.S., a platform designed to connect brands with engaged sports...
