Betsson Group Affiliates Review - AffPapa
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Betsson Group Affiliates

Founded in 2005, Betsson Group Affiliates is a multi-brand affiliate program.

Top Markets

Argentina Brazil Peru

Verticals

Sports Casino LiveCasino

Commission models

Revenue Share CPA Hybrid Fixed Fee

NNCO

YES

About Betsson Group Affiliates

Betsson Group Affiliates is the affiliate program behind more than 18 gaming brands, including Betsson, Betsafe, NordicBet, and other operators within the Betsson Group portfolio. With over 60 years of industry experience behind it, Betsson Group Affiliates is most preferred for its multi-brand structure. The affiliate program supports Revenue Share, CPA, Hybrid, and Fixed Fee commission structures, with Revenue Share reaching up to 40% and additional earnings available through its sub-affiliate system.

One of the program’s biggest strengths is the variety of brands available under a single account. Instead of joining multiple affiliate programs, partners can promote operators that target different markets and player preferences while managing everything from one place.

The affiliate dashboard is powered by MyAffiliates, giving partners access to performance reports, tracking links, banners, and other promotional materials. The platform also offers support in more than 30 languages.

Betsson Group Affiliates is particularly suitable for affiliates with international traffic or those looking to diversify their offers without adding extra account management. Its combination of established brands, flexible commission models, and long-standing industry presence makes it a popular option for both sportsbook and casino affiliates.

Betsson Group Affiliates Overview

Headquarters Stockholm, Sweden
Verticals
SportsSports CasinoCasino LiveCasinoLiveCasino
Licenses
Malta Gaming Authority (MGA)
Support languages
English French Spanish Italian
Payment Methods
SkrillSkrill NetellerNeteller Bank TransferBank Transfer
Payout FrequencyMonthly
Min. withdrawal amount€50
Admin Fee Yes
KYB Required
Betsson
Betsson With 60 years of experience, Betsson offers a wide range of first-class online gambling products in a safe and user-friendly gaming environment. ·
Betsafe
Betsafe Betsafe first launched in 2006 and quickly established itself as one of the most respected gaming sites around. In 2011, Betsafe was acquired by Betsson Group and has since grown into a major industry player. ·
NordicBet
NordicBet NordicBet was launched in 2002. Since then, it has expanded its portfolio to include Poker and Casino. ·
Inkabet
Inkabet Inkabet is the first Peruvian sports betting house and online casino, with great monthly promotions where users can win cash and prizes. ·
CasinoEuro
CasinoEuro CasinoEuro is an online casino established in 2002, offering a wide selection of casino games and entertainment for players across Europe. ·
Jalla Casino
Jalla Casino Jalla Casino is a mobile-focused online casino launched in Sweden in 2020. The brand expanded to Estonia in 2023. ·
Rizk
Rizk Rizk is an online casino featuring a wide selection of slots, Live Casino games, and leaderboard tournaments, led by Captain Rizk. ·
Guts
Guts Guts offers a diverse range of online casino games, including slots from leading providers, Live Casino, sportsbook, and poker products. ·

Pros & cons

Affiliates like

Strong reputation and long operating history.
Marketing materials and support available in 30+ languages.
Wide coverage across regulated markets.

What to watch

Does not accept crypto payments.
No dedicated affiliate mobile application.
Limited public information on hold periods/certain program terms.

Rating breakdown

Commission Structure 4.8
Affiliate Experience 5
Brand Product Offering 5
Market Coverage 4
Trust Transparency 4

Operating Markets

Operating Across

17

Markets

Best markets

Argentina Brazil Peru

Other markets

Cameroon Chile Denmark Estonia Greece Iceland Latvia Lithuania Mexico New Zealand Paraguay Serbia Spain Sweden

Frequently asked questions

Betsson Group Affiliates is the affiliate program behind Betsson Group’s portfolio of online gaming brands, including Betsson, Betsafe, NordicBet, Inkabet, CasinoEuro, Jalla Casino, Rizk, and Guts.

Betsson Group Affiliates offers multiple commission models, including Revenue Share, CPA, Hybrid, and Fixed Fee. Affiliates can choose the model that best fits their traffic strategy and audience.

Affiliates can earn up to 40% Revenue Share, depending on the agreement and player revenue generated. The program also supports CPA, Hybrid, and Fixed Fee deals.

No, Betsson Group Affiliates offers a No Negative Carry-Over (NNCO) structure, meaning affiliates’ future earnings are not reduced by previous losses.

Payments are made monthly, with a minimum withdrawal threshold of €50.

Betsson Group Affiliates uses the MyAffiliates platform for affiliate tracking, reporting, and campaign management.

Yes, the program is suitable for both casino and sports betting affiliates thanks to its multi-brand portfolio, flexible commission models, and wide range of products.