
Betsson Group Affiliates
Founded in 2005, Betsson Group Affiliates is a multi-brand affiliate program.
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Verticals
Commission models
NNCO
About Betsson Group Affiliates
Betsson Group Affiliates is the affiliate program behind more than 18 gaming brands, including Betsson, Betsafe, NordicBet, and other operators within the Betsson Group portfolio. With over 60 years of industry experience behind it, Betsson Group Affiliates is most preferred for its multi-brand structure. The affiliate program supports Revenue Share, CPA, Hybrid, and Fixed Fee commission structures, with Revenue Share reaching up to 40% and additional earnings available through its sub-affiliate system.
One of the program’s biggest strengths is the variety of brands available under a single account. Instead of joining multiple affiliate programs, partners can promote operators that target different markets and player preferences while managing everything from one place.
The affiliate dashboard is powered by MyAffiliates, giving partners access to performance reports, tracking links, banners, and other promotional materials. The platform also offers support in more than 30 languages.
Betsson Group Affiliates is particularly suitable for affiliates with international traffic or those looking to diversify their offers without adding extra account management. Its combination of established brands, flexible commission models, and long-standing industry presence makes it a popular option for both sportsbook and casino affiliates.
Betsson Group Affiliates Overview
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Frequently asked questions
Betsson Group Affiliates is the affiliate program behind Betsson Group’s portfolio of online gaming brands, including Betsson, Betsafe, NordicBet, Inkabet, CasinoEuro, Jalla Casino, Rizk, and Guts.
Betsson Group Affiliates offers multiple commission models, including Revenue Share, CPA, Hybrid, and Fixed Fee. Affiliates can choose the model that best fits their traffic strategy and audience.
Affiliates can earn up to 40% Revenue Share, depending on the agreement and player revenue generated. The program also supports CPA, Hybrid, and Fixed Fee deals.
No, Betsson Group Affiliates offers a No Negative Carry-Over (NNCO) structure, meaning affiliates’ future earnings are not reduced by previous losses.
Payments are made monthly, with a minimum withdrawal threshold of €50.
Betsson Group Affiliates uses the MyAffiliates platform for affiliate tracking, reporting, and campaign management.
Yes, the program is suitable for both casino and sports betting affiliates thanks to its multi-brand portfolio, flexible commission models, and wide range of products.