BGC strenghtens advertising safeguards with tech giants
A conference has been launched by the Betting and Gaming Council aiming to amplify the advertising safeguards and assure children safety.
The members of Council like Bet365, Flutter, participate in the conference together with Lotteries Council and Advertising Association members. Tech giants such as Meta, as well as Google will also give contributions.
The conference will be based on the initiatives made in the Sixth Industry Code for socially responsible advertising which forces the operators to assure that all the advertisements in social media are targeted to reach people aged 25 or above or should be proved that all advertisements are designed based on the requirements of age targeting.
The advertisements referring to betting should be marked as products for people aged 18 or over when appearing on search engines.
The CEO of the Council Michael Dugher remarks:
“It’s very encouraging that our company succeeded in collaborating with the Adtech Forum. I am more than sure that together we’ll find new means to protect children and the vulnerable.Our company is two years old and during these two years we’ve proved to provide safer wagering and our resolution is to go further.”
The council has applied to the state government to set protection of children and the vulnerable in the Gambling White Paper.
The council itself has taken special measures for responsible gambling since 2019 after being established. During sport matches there’s a whistle-to-whistle ban on wagering advertisements.
Advertising Association’s CEO Stephen Woodford mentioned:
“Our company hails the measures the council takes. It’s of vital importance that the betting advertisements satisfy all the demands.”