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Caesars acquires ZeroFlucs for sports betting enhancement
Caesars Entertainment has purchased ZeroFlucs Group, an Australian company known for its software solutions that cater to sports betting operators’ pricing needs.
Caesars has acquired ZeroFlucs to improve its sports betting offerings using their data and partnerships. The financial terms were not disclosed.
Before the acquisition, Caesars Sportsbook had already incorporated ZeroFlucs’ technology. This collaboration led to new features like in-game same-team parlays and more Major League Baseball betting options.
Steve Gray, the CEO and founder of ZeroFlucs, noted:
“We are thrilled to be joining forces with the team at Caesars and can’t imagine a better home for our people or a platform for our product to shine on.”
Caesars Digital president Eric Hession said:
“We are excited to welcome the talented ZeroFlucs team into the Caesars family. Their expertise in data science and trading technology coupled with their passion for sports makes them a perfect fit with our team as we drive to offer our customers the best sports betting product that complements our award-winning Caesars Rewards programme.”
After the acquisition, Gray will become Caesars Digital’s Senior Vice President of pricing initiatives. ZeroFlucs will continue operating, led by Gray and ZeroFlucs CTO Carly Christensen, who will also join Caesars Digital as Senior Vice President of pricing technology. Caesars’ data science and engineering teams will assist to ensure a smooth integration.
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