Our Editorial Approach
These Editorial Guidelines explain how we approach our content, how we research information, how we handle company-provided material, and how we update or correct content when needed. This page is maintained by the AffPapa Editorial Team.
We follow four principles when producing our content: accuracy, relevance, clarity, and practical value.
Accuracy
We check factual information against relevant sources and make reasonable efforts to ensure it is correct when published.
Relevance
We cover developments, trends and topics that matter to people working in or following iGaming and affiliate marketing.
Clarity
We keep our writing straightforward and explain industry terms where needed.
Practical value
We want readers to come away with information they can actually use, whether they are reading a news story, interview, guide or market article.
What AffPapa Covers
Our editorial coverage includes:
- iGaming and affiliate industry news
- Affiliate marketing and partnership developments
- Operator and B2B company news
- Interviews with iGaming professionals
- Market and regional trends
- Regulatory and licensing developments
- iGaming technology and product updates
- Industry events and conferences
- Guides and educational content
- Company announcements and partnership news
- Industry analysis and expert perspectives
Alongside our editorial content, the AffPapa Directory provides information about operators, affiliate programs, companies, offers and markets. Directory information can be provided or updated by the companies listed and serves a different purpose from editorial coverage.
How We Research Our Content
The sources we use depend on the subject we are covering.
For industry news and factual reporting, we use primary sources whenever possible. These can include official company announcements, regulatory authorities, financial reports, industry organizations, event organizers, and statements from company representatives.
When a topic requires further verification, we may compare information from multiple sources. Company announcements and press releases can be useful sources, but we do not automatically treat company claims as independently verified facts.
For market analysis, guides and other informational content, we use relevant industry and authoritative sources and distinguish factual information from our own interpretation.
When an article includes an expert opinion, prediction, or personal experience, we present it as that person’s perspective rather than an established fact.
Use of AI Tools in AffPapa Editorial Content
AI tools may assist with research and drafting, but AI-generated information is not treated as a final source.
All content is reviewed and edited by our editorial team before publication. The AffPapa editorial team remains responsible for content accuracy and context, as well as adherence to editorial guidelines.
News, Interviews & Industry Insights
Our news coverage includes company developments, partnerships, product launches, market changes, and other developments relevant to iGaming and affiliate marketing.
Company announcements and press information can be used as sources for our news coverage. When information comes directly from a company, we make this clear and distinguish company statements from independently verified information where appropriate.
Our interviews allow industry professionals to share their experience, opinions and views in their own words. Being featured in AffPapa content does not automatically constitute an endorsement of the company, product, service or individual mentioned.
Editorial Independence
AffPapa is both a media platform and a commercial business. Our commercial relationships can include directory memberships, media opportunities, and sponsorships.
These relationships do not determine how we approach factual editorial coverage. Our editorial content follows the standards outlined in these guidelines regardless of whether a company has a commercial relationship with AffPapa. Our editorial content follows the standards outlined in these guidelines, while directory ratings are based on the criteria and methodology described in our Ranking System for Affiliates and Operators.
Content Accuracy, Updates & Corrections
Information in iGaming can change quickly. Affiliate offers can be updated, companies can enter or leave markets, regulations can change, and event details can move.
We update content when a significant change affects its accuracy, relevance, or usefulness. Depending on the article, this can include updating company information, statistics, regulatory developments, offers, dates, links and other factual details. Where appropriate, publication and update dates are displayed so readers can see when the information was last reviewed.
If you notice something on AffPapa that is inaccurate, outdated or missing important context, please contact us. Correction requests are reviewed against the information and evidence available to us. If we confirm that an article contains an error, we will correct it.
