AffPapa, the ultimate iGaming directory connecting affiliates and operators, has partnered up with All In Affiliates, a premier iGaming affiliate network.All In...
Interview with Megan Sagriff – Chief Revenue Officer at All In Affiliates
AffPapa recently interviewed Megan Sagriff, Chief Revenue Officer at All In Affiliates, about managing multiple departments, recent strategic decisions, and current priorities.
Yeva: Megan, you’ve held several leadership positions across the affiliate and iGaming space. Can you walk us through your journey and share a defining moment that shaped your approach to revenue strategy and leadership?
I’ve been in affiliate marketing for 15 years. I’ve worked across various verticals and witnessed countless companies rise and fall. About 7 years ago, our team made a pivotal decision to shift our focus toward a more stable, evergreen vertical—and we landed on iGaming. That choice marked a defining moment for us. Since then, we’ve dedicated our time and resources to understanding the intricacies of the business. Integrating AI and machine learning into our analysis of a casino player’s lifecycle has been transformative. We didn’t want to rely solely on operators to provide us with performance metrics—we wanted the capability to generate those insights for ourselves. The knowledge we’ve gained as a result has been invaluable.
Yeva: Being a CRO involves a lot of strategic thinking across multiple departments. How do you balance big-picture revenue goals with the daily operational grind?
Luckily, I have a suite of in-house tools at my disposal to help me analyze past performance and predict future outcomes. From there, it’s just a matter of staying organized and maintaining oversight. We have a good infrastructure in place to efficiently manage both technical and sales-related projects. I also have a lot of Google sheets – probably too many.
Yeva: Can you share a recent campaign, strategy, or decision at All In Affiliates that had a measurable impact on revenue performance? What did the process look like behind the scenes?
In Q4 of last year, we made a strategic decision to prioritize a select group of trusted operators over chasing high-budget brands with uncertain performance. By turning down several lucrative deals and doubling down on partnerships we believed in, we laid the groundwork for what became one of the most successful quarters in our history.
Yeva: The affiliate landscape is constantly evolving with new regulations, tech, and markets. What are your current priorities as CRO to stay ahead of the curve in 2025 and beyond?
My priorities remain the same: focus on the data and the numbers. Markets will continue to evolve, as they always have. We’re committed to staying informed on emerging regulations so we can adapt swiftly and effectively.
Yeva: All In Affiliates has built a reputation for strong partnerships and transparency. What would you say makes the company’s culture or structure stand out from other affiliate programs?
I think our commitment to long-term partnerships and sustainable growth truly sets us apart. As a company, we’re united by a shared commitment to building strong, success-driven relationships—both with our operators and our affiliates. We recognize that the values we’re looking for in our advertising partners are the same principles we try to uphold in our affiliate relationships.
Yeva: What’s one initiative or internal value at All In Affiliates that you think deserves more spotlight? Something that might be overlooked from the outside.
Everything at All In Affiliates is developed in-house—from the framework and back-end to the reporting system—all fully proprietary. Behind the scenes, we’re continuously enhancing the platform with affiliates in mind. We actively welcome feedback and implement updates as frequently as possible to improve the user experience. Also, we’re very friendly 🙂
Yeva: Lastly, Megan, is there something people might be surprised to learn about you, either personally or professionally – a hobby, past job, or even a quirky habit you’ve picked up in this line of work?
This is a fun question. I’m not sure this is unusual, but I cannot nap – and I’m always a bit jealous at conferences when someone mentions taking a quick power nap before dinner. My body just doesn’t work like that. It’s on or it’s off.
Company: All In Affiliates
Interviewee: Megan Sagriff
Date: 20.05.2025
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