Push House — iGaming Review of the Advertising Network

Push House — iGaming Review of the Advertising Network

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Push House — iGaming Review of the Advertising Network

After examining Push House and its offerings, AffPapa is excited to reveal a detailed Push.House review: the complete guide for affiliates.

In this review, we will cover a range of crucial topics, from innovative advertising tools and formats to partnership opportunities and user-friendly payment options. Let’s get into it!

What is Push House?

Since its inception in 2018, Push House has distinguished itself within the digital advertising landscape in the gambling and betting niche as well as almost any other affiliate vertical.

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As an advertising network, Push House is famous for its ability to deliver not just traffic, but traffic that converts. Let’s take a deeper look into why Push House should be your top choice for managing your advertising needs as an affiliate in the gambling and betting sector.

Push House has several ad formats, such as Web Push, In-Page Push and On-Click. With a reach spanning 185+ GEOs and an active user base of more than 700 million, their impact is both broad and deep.

So, how do they do it? 

They have their own monetization platform called Partners.House, which teams up with websites and direct publishers. This platform helps distribute their push subscription ads through Push.House and helps attract more subscribers to their platform.

Almost five years ago, when they started, push notification ads were kind of a new thing. Push.House was one of the pioneers, and they really grabbed the opportunity. By getting in early, they built a strong reputation and grew their subscription base. They’ve been riding that wave ever since, making a name for themselves in the push ad world.

General overview:

Push.House offers a range of advertising types, perfect if you’re looking to get the word out via In-Page Push Ads, Classic Push Notification Ads, or On-Click Ads. They cater to diverse industries, including Casino, Dating, and Utilities, so there’s a good chance they’ve got just the thing for whatever your campaign needs. The platform operates on a Cost Per Click (CPC) model and getting started requires a minimum deposit of just $50.

As for payment, Push.House accepts a variety of methods. Whether you prefer using Credit Cards, Capitalist, USDT, Bitcoin, PayPal, WebMoney, or Paxum, they’ve got you covered.

Push.House provides each partner with a personal account manager that is available 24/7 to help you with any questions you might have. They also have a knowledge base right in the dashboard, complete with a FAQ section to help you find quick answers to common questions.Aside from that they have their own YouTube Channel that covers most questions with detailed step-by-step video tutorials.  Overall, their support response time is quite satisfactory, and they generally receive good support ratings.

If you need to reach out to their support team, you’ve got a few options. You can submit a ticket via their Support tab, or get in touch through Skype or Telegram chat. For email communications, you can use push.house.partner@gmail.com, and on Skype, they’re listed under the username PushHouse. They’re also reachable on Telegram at publisher_push_house.

What you need to know

  • Push.House has a large subscriber base and generates traffic from both direct and third-party sources, totaling fourteen billion impressions every day.
  • The traffic quality is clearly high, particularly from internal sources.
  • They accept a fifty dollar upfront deposit.
  • Push.House offers exclusive features for ad creatives, such as badges, buttons, etc.

To understand whether a network is a good fit, you have to comprehend its offerings first. Let’s see what Push.House provides:

Spy.house

At the heart of Push House’s offerings is Spy.house, a completely free comprehensive analytics tool that provides real-time insights from over six million creatives across twenty-five advertising networks. This tool allows you to:

  1. Easily access and evaluate current advertising trends without the need for manual searches.
  2. Examine competitor advertising, concentrating on their targeted GEOs and creatives, with the goal to adapt winning techniques.
  3. Identify effective combinations of landing pages and promotions to streamline your ad expenses and maximize ROI.

Network volume

Push.House has a pretty massive push notification subscriber base that pulls in a ton of push ads from direct publishers and external partners, which they call “Feed.” With a whopping 525 million active subscribers, the network offers a huge audience for your ads.

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Now, when you add the contributions from direct publishers with those from the feeds, you get an impressive daily click count—more than 415 million on mobile and about 9 million on desktop. These clicks come from a combo of classic push notifications, in-page notifications and other ad formats, making up a total of 14 billion daily impressions. And guess what? Your ads could potentially reach people in 180 countries around the globe!

But here’s a little heads-up from their Network Volume page: while they do cover a vast number of countries, you should check how much traffic each GEO has to make an informed decision on what GEO to choose for promotion.

Self-service

If you’re the kind of advertiser who likes to be in charge and actively participate in your marketing campaigns, Push.House is made just for you. With the platform’s self-service interface, you can take full control of your campaign management and make decisions.

This user-friendliness guarantees that creating and adjusting your campaigns will be simple and effective. When you want to make adjustments to your campaigns, you won’t have to wait around for long periods of time or rely on managers.

Retargeting

Retargeting is a must-have tool for marketers who use funnels to increase conversions of their affiliate offers. It raises the possibility of making a sale or getting potential clients by keeping your offers in front of them after they have previously shown interest.

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Push.House makes retargeting easier, so you can re-engage audiences effectively and with ease. Their strategy increases return on investment (ROI) while cutting ad expenses. You can control this feature straight from the Audiences page.

Audience creation

What is the most annoying and time consuming part of starting a new ad campaign? When you’re ready to get started, but then you realize you have to copy and paste the same sources you’ve used in previous ads. Luckily for you, Push.House offers a way to ease this procedure. With their audience building option, you can effortlessly create a whitelist or a blacklist and integrate them into any campaign with a single click. This avoids the lengthy process of copy-pasting, enabling the simple development and adjustment of audience lists that can be shared across multiple campaigns.

How do I start?

If you want to get started with Push.House, you won’t have to jump through hoops. The first thing you must do is register. Simply visit their website and look for the “Sign Up” button at the top of the page, it’s pretty hard to miss. When you click it, a registration form will appear. Fill it out with your basic info.

Now, there’s just one step left: verification. They’ll send you an email with a verification link as soon as you sign up. Verify your email address and click the given link, and that’s it! You’re all set with Push.House.

All about the Dashboard

Alright, once you’ve got your account ready, the next thing to get a handle on is their dashboard. You’ll find everything you need in the menu on the left side of the screen. It’s laid out nice and simple so you can jump right into things without any fuss.

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Now, if you’ve got campaigns up and running, you’ll see a quick summary right at the top of the main panel. This will give you a snapshot of how your push ads are doing, showing things like how many impressions they’ve gotten, the number of clicks, the click-through rate, and what you’ve spent on ads. Plus, it’ll show your top campaigns prominently, so you can see what’s performing best.

And if you’re curious about your standing and the competition in the market, the dashboard has you covered with the “Top 10 Active” list. This feature shows which countries are most competitive right now. There’s also the “Top 10 Perspective” list that points out the least competitive countries, which is super helpful for spotting where there might be untapped opportunities.

Network volume

Next up on our dashboard exploration journey is the “Network Volume” page. This page is giving you a detailed look at how many clicks the push notification ads got just yesterday. You can navigate between the ad formats to see separate statistics for each one.

It doesn’t just stop there; it gives you a detailed rundown of the traffic, pulling data from both their own sources and external feeds. Plus, it lays out the minimum, average, and highest bids for each country per device. This is super useful because it gives you a solid starting point for setting your bids when you’re about to start a new campaign. Consider it your go-to guide for getting your bids just right in a competitive landscape.

Statistics

The “Statistics” page is set up with a bunch of columns, each showing different kinds of data to help you get a clear picture of what’s going on:

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  • Sorting element: This lets you decide how to organize the data you’re seeing—whether that’s by months, days, hours, ad format, countries, platforms, browsers, unique identifiers (SID), feeds, or device types.
  • Shows: This column tells you how many times your ads have been displayed.
  • Clicks: Here, you can track how many times people have clicked on your ads.
  • Average price: This shows the average cost per interaction with your ads.
  • Expenses: This sums up your total ad spend.

You’ve also got tons of flexibility to filter these reports to see exactly what you want.

This structured approach is great because it allows you to track and optimize your advertising campaigns in a very detailed way. You can mess around with your filters and sort options to find exactly what works best for your strategy.

Tracking

Push.House makes it super easy to work with whatever tracking system you’re using through server-to-server tracking. Just pick the tracker you use, grab the postback link they provide, and put it into your tracking system. If you need something a bit more customized, they’ve got you covered with a tailored option as well.

Also, if you want to make sure that your tracker is capturing conversions accurately and reporting them back to Push.House, there’s a very helpful feature on the same page that lets you test your conversion tracking, helping confirm that everything in your tracking setup is dialed in just right and working as it should.

Audience

In the Audience section, you get the tools to fine-tune who sees your ads by creating and managing whitelists or blacklists. These lists let you focus your campaigns on specific users or exclude others, and you can use them across multiple campaigns for efficiency. To set these up, you’ll need specific identifiers—like IP ranges for IP-based lists, or subscription IDs if you’re targeting specific subscribers. Just a heads-up: if you’re using subscription IDs, you’ll need to run a campaign first to collect these IDs.

All these features and sections are all about making your experience as effective and hassle-free as possible, letting you focus more on creating successful campaigns.

Creating a campaign

Now that you’ve got a handle on navigating around the Push.House dashboard, it’s time to dive into why we are here—creating a campaign. Just head over to the campaigns page, and you’ll find a button that says “Create Campaign.” Give that a click, and you’ll be on your way to setting up your new advertising campaign. It’s as simple as that!

Campaign setup: 

When setting up a campaign, you’ll start by naming your campaign and choosing a category that best fits your ad. The categories you can choose from include:

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  • Dating
  • Finance
  • Nutra (health and wellness products)
  • Antivirus
  • Sweepstakes
  • Betting
  • Gambling
  • Crypto
  • Apps
  • Other

Next, you’ll choose the ad format. Your options here are Push Notification or In-Page Push Notification.

For your target page, which is where you’ll direct your traffic, you need to include your Target URL. Here, you can use various macros to help your tracking system capture all the necessary data. 

When it comes to sourcing your traffic, you can choose to receive it solely from Push.House’s direct publishers or include the Feed. You can also specify particular feeds or set unique bids for each feed.

In the Target Country and Bidding section, pick your target country and input your bid. You’ll see both the recommended bid and the highest competitor bid for your location. A graph showing available traffic and a traffic estimate based on your bid will help you decide how much to bid.

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Complete your targeting settings by specifying:

  • City (if needed)
  • Audience (if you have a predefined one)
  • Device type
  • Subscription age
  • Android OS version
  • Browser language
  • Browser

About the financial side of things, to add money to your Push.House account you have to head over to the finance tab in the menu. You’ll see a bunch of payment options to choose from, including credit cards, Capitalist, USDT, Bitcoin, PayPal, WebMoney, and Paxum. The minimum you can deposit is $50.

Before we forget to mention, AffPapa offers a 10% bonus on your first deposit if you use our promo code AFFPAPA10. So if you’re planning to fund your account, that’s a nice little extra from us.

In the Finance Settings, set either a total campaign budget or go for a daily budget, with the minimum being $10. You can also set a click limit to control your expenses.

Lastly, there’s an option for Dayparting, which allows you to adjust when your ads are shown throughout the day. This can all be managed on the same page, making it convenient to tailor your campaign exactly how you need it to run.

All these settings provide you with a high degree of control over your campaign, letting you optimize for the best performance and cost-efficiency. Once everything is set up according to your preferences, your campaign is ready to go live and start reaching your targeted audience.

Ad creation:

Now, let’s move to the fun part. In the Ad Creation step of your campaign, you have several options to create an ad that catches the eye and matches your campaign goals. Here’s a quick rundown of some cool features:

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  • Choose Your Badge: First off, you get to pick a badge to top your notification. You’ve got fun options like Attention, Bell, Badge, or Chatting. These can really make your ad pop and catch more eyes.
  • Age Targeting: Make sure your ad is right for the folks seeing it. You can set it to only show to viewers 18 and older. This is super important for keeping things compliant and appropriate.
  • Button Text: If your ad allows it, you can jazz up two buttons with labels, up to 10 characters each. It’s a perfect spot for a snappy call to action.
  • Add Title, Description, and Images: Finally, cap it off with a catchy title, a compelling description, and two standout images that speak to your message and charm your target audience.

Once you’ve put together your ad, you’ll need to submit it for moderation. The review process can take anywhere from 20 minutes to a a couple of hours. 

With all these steps completed, your campaign on Push.House is all set and ready to launch!


Conclusion

Should you consider joining forces with this ad network? Absolutely, yes. Push.House isn’t just another player in the game; it’s one of the pioneers in push notification advertising. They’ve really got a handle on this format, bringing a ton of experience and know-how to the table. This expertise means you get access to enhanced features, top-notch quality, and a whole lot of push traffic.

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