Ranking System for Affiliates and Operators - AffPapa
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Ranking System for Affiliates and Operators

AffPapa uses two rating systems, so affiliates, operators and providers can compare potential partners.

Eliza Galstyan Eliza Galstyan Head of Content at AffPapa Last updated:

Our Ranking Criteria

Each rating system answers a different question, uses different criteria, and is calculated differently, so a score from one can’t be compared with a score from another.

  • Editorial rankings in AffPapa articles are set by the AffPapa editorial team.
  • Directory ratings come from users of the AffPapa Dashboard, who endorse each other.

Editorial Rankings in AffPapa Articles

AffPapa evaluates listed companies across five areas. Each category is scored from 1 to 5, based on information from official company websites, program terms, licensing information, and other relevant industry sources. Where sources conflict, licensing and regulatory information take priority over self-reported program terms. Evaluations follow the principles outlined in the Editorial Guidelines.

  1. Partnership Terms

    We assess the terms offered, earning or revenue potential, payment conditions, and flexibility.

  2. Partner Experience

    We look at reporting tools, dedicated support, communication, payments, and available resources.

  3. Offering Quality

    We consider the range and quality of brands, products, and services offered to our members.

  4. Market Coverage

    We assess supported GEOs, licensing, localization, and overall market reach.

  5. Trust & Transparency

    We consider licensing, reputation, payment practices, and how clearly terms and conditions are presented.

Company-provided information may be considered as part of an evaluation but is not automatically treated as independently verified. The overall ranking is calculated as an average of the five category scores, with a higher score indicating stronger performance against our evaluation criteria. Evaluations are independent of our commercial and sales teams.

Directory Ratings

Users on the AffPapa Dashboard rate each other. AffPapa doesn’t assign or adjust scores. When users rate a company, they pick the criteria they want to endorse. Each endorsement adds 1 point, and the score is a running total. It has no maximum and grows with every endorsement. A low score often means a company is new to the directory, not that it’s a weaker partner. The score for each criterion shows where a company does well and where it falls short.

Operators and affiliates are each rated on their own five criteria. Operator scores show on the Best iGaming Operators page and affiliate scores on the Best iGaming Affiliates page.

Operator Ratings in the AffPapa Directory

The score on each operator profile and on the Best iGaming Operators page comes from ratings left by verified affiliates on the AffPapa Dashboard who have worked with that operator. The AffPapa team checks that operators are real, active businesses before they are listed, but the team does not set or adjust their scores.

The five criteria

  • Commissions: the rates and deal types offered, and whether they are paid as agreed.
  • Reports Transparency: whether reports are clear, detailed and match actual results.
  • Tracking Accuracy: whether registrations, FTDs and revenue are tracked correctly.
  • Conversion: how well the operator turns referred traffic into depositing players.
  • Communication: how responsive and helpful the operator’s partner team is.

Affiliate Ratings in the AffPapa Directory

The score on each affiliate profile and on the Best iGaming Affiliates page comes from ratings left by verified operators and affiliate programs on the AffPapa Dashboard who have worked with that affiliate. The AffPapa team does not set or adjust these scores.

The five criteria

  • Traffic Quality: whether referred players are genuine, relevant and free of fraud.
  • Pricing and Conditions: whether the affiliate’s rates and deal terms are fair and kept to.
  • Player LTV: how much value referred players bring over time.
  • Communication: how responsive and reliable the affiliate is.
  • Transparency: how openly the affiliate shares traffic sources and results.

Commercial Relationships at AffPapa

AffPapa has commercial relationships with companies in the iGaming industry, including directory memberships, affiliate management services, media opportunities, sponsorships and events.

These relationships do not determine a company’s rating. Paid or promotional placements are separate from the ranking system and may be subject to different commercial terms.

When Ratings Change

The AffPapa directory is updated as new operators and affiliates join the platform, with new operators added monthly. Regular updates and platform improvements may also change how directory information is presented or searched, but these changes do not automatically result in a change to a company’s rating.

Editorial rankings are reviewed at least every 3 months, or sooner if we are notified of a significant change to the information used in our evaluation. Directory scores update as users endorse each other.

Company Rating Reviews in the Ranking System

If a company disagrees with its editorial ranking, it can contact us to request a review. We will assess the request against the evaluation criteria above. Our ranking system is intended as a comparison tool. A rating does not guarantee a particular level of success, earnings, or performance for any member or business. Anyone considering a partnership should review the relevant terms before proceeding.