Our Ranking Criteria
AffPapa evaluates listed affiliates and operators across five areas. Each category is scored from 1 to 5, based on information from official company websites, program terms, licensing information, and other relevant industry sources. Where sources conflict, licensing and regulatory information take priority over self-reported program terms. Evaluations follow the principles outlined in the Editorial Guidelines.
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01
Partnership Terms
We assess the terms offered, earning or revenue potential, payment conditions, and flexibility.
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02
Partner Experience
We look at reporting tools, dedicated support, communication, payments, and available resources.
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03
Offering Quality
We consider the range and quality of brands, products, and services offered to our members.
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04
Market Coverage
We assess supported GEOs, licensing, localization, and overall market reach.
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05
Trust & Transparency
We consider licensing, reputation, payment practices, and how clearly terms and conditions are presented.
Commercial Relationships at AffPapa
AffPapa has commercial relationships with companies in the iGaming industry, including directory memberships, affiliate management services, media opportunities, sponsorships and events.
These relationships do not determine a company’s rating. Paid or promotional placements are separate from the ranking system and may be subject to different commercial terms.
When Ratings Change
The AffPapa directory is updated as new operators and affiliates join the platform, with new operators added monthly. Regular updates and platform improvements may also change how directory information is presented or searched, but these changes do not automatically result in a change to a company’s rating.
Companies can change the partnership terms, conditions, or offerings that our evaluation is based on. We review ratings at least every 3 months, and may also review a rating sooner if we are notified of a significant change affecting the information used in our evaluation.
Company Rating Reviews in the Ranking System
If a listed company disagrees with its rating, it can contact us to request a review. We will assess the request against the evaluation criteria above.
Our ranking system is intended as a comparison tool. A rating does not guarantee a particular level of success, earnings, or performance for any member or business. Anyone considering a partnership should review the relevant terms before proceeding.