SoftSwiss expands sportsbook product for US leagues

SoftSwiss expands sportsbook product for US leagues

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Category: Blog, Industry News
Posted by: AffPapa
Softswiss

SoftSwiss has revealed the expansion of its sportsbook product, as it introduces a brand new live in-play betting service for the United States leagues.

Now, SoftSwiss will be using this new product, which is supplied by Betradar, for the expansion and improvement of sportsbook functionality for all of its B2B customers, along with their respective clients, allowing for odds to oscillate rapidly, caused by the effects of in-play actions during games. All of this also greatly boosts their values.

Due to this recent improvement, all clients of the operator partners of SoftSwiss now have the ability to place bets in-play on the NBA, NFL, MLB and even the NHL. And even though these products were already very popular across the globe, before the expansion on bets on American professional leagues, they were only available pre-match.

SoftSwiss Sportsbook Product Owner, Alexander Kamenetskyi, said:

“We are continuously expanding the functionality and enhancing the interface of our product, making SoftSwiss Sportsbook even more versatile, reliable and secure for our clients. With this new in-play bets option SoftSwiss Sportsbook will be able to maximise player engagement, as well as increase interest in the product from the side of operators. Our platform is actively expanding geographically and we would like to thank our partners for their trust.”

SoftSwiss initially established its first sportsbook product back in December of last year, as it planned on offering opportunities to its clients to grow businesses. Since then, it has expanded its portfolio of clients and now has five operators on its side, with some more deals to come about this month, such as third-party operators. SoftSwiss sports betting solution is backed by Betradar, and when it was first released, it provided 60 sports across 1200 markets.