William Hill and Contentstack Collaborate in ‘Assertive Strategy’
William Hill has chosen Contentstack to be its main content-providing platform, planning a multi-year ‘assertive strategy’, dedicated to turning into a technologically advanced, worldwide company
A set of updates is set to take place on the William Hill online casino platform, including a fully reformed digital selection of the company’s properties, in June this year.
A focal part of the updated platform will be the group’s centralized offerings, aimed to provide an optimized user experience.
But the online gaming products are not the only ones where we should expect changes; sports betting products will also be incorporated into the reformed platform and will be available via terminals all across the group’s jurisdiction.
William Hill’s Gaming engineering block senior, Bartek Gerlich explained:
“In addition to culturally corresponding completely to William Hill, Contentstack is a product that needs no introduction or assessment. The main thing about Contentstack’s capabilities that really impressed us was the fastness in which it simplified A/B testing, and the level of workability that allowed us to add our own features. Contentstack helped our developing team to significantly reduce the time and effort used to perfect the player experience, which is a focal thing in the gambling industry.”
The team at William Hill explains their choice of Contentstack highlighting the latter’s ‘rapid deployment’ and ‘headless architecture’, together with the firm’s capability to rapidly transform and create William Hill games’ versions.
Contentstack’s Co-Founder and COO, Matthew Baier stated:
“Digital entertainment is at an all-time-high expansion that requires non-stop innovation and creative solutions. An innovative MACH-operated structure creates a solid ground for marques to innovate and offer attractive in-person and digital experiences.”
After Ceasar’s ~3bln dollar buyout of William Hill in April earlier this year, the firm steps foot into a revelatory phase, as Caesars Int announces the sellout of the firm’s all non-US-based properties.