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1xBet ambassador Carlos Prates defeats Jack Della Maddalena
Carlos Prates, brand ambassador of 1xBet, secured a win during the UFC Perth main event against Jack Della Maddalena, with the fight ending in a technical knockout at 3:17 during the third round.
Strong performance from the start
Fighting in front of Della Maddalena’s hometown audience at the RAC Arena, Prates, also known as the Nightmare, was still able to take full control of the pace and put pressure on the fight. Prates sent Della Maddalena to the canvas twice before the referee stopped the contest.
Prates commented after the victory:
“Nobody beat two former champs in a really good way. They never lost by knockout, and then I come there and make it look easy. All respect to them; they are tough. But against Leon Edwards, against Della Maddalena, I made it look easy, and I’m next.”
Prates’ win reflects a successful ambassadorship
High-profile performances in MMA continue to play an important role in strengthening brand visibility and audience engagement in international markets, with Prates’ victory being more than just a sporting achievement for 1xBet.
From a B2B perspective, moments like these also create added promotional value for the wider 1xPartners network. Major fights involving brand ambassadors typically generate increased audience activity, stronger engagement across social platforms, and additional opportunities for affiliates to attract new players.
For affiliates and marketing partners, recognizable athletes and real sporting achievements help campaigns feel more timely and relevant. They also provide fresh content angles that can improve the performance of promotional creatives and betting offers.
Opportunities for partners
Such events are a source of additional traffic boost for affiliates and operators working with 1xBet, with events involving well-known ambassadors often leading to spikes in registrations, betting activity, and online discussion.
The affiliate program offers partners flexible cooperation models, transparent terms, and marketing tools designed to help monetize growing audience interest connected to major fights and sporting headlines.
With more high-profile fights expected in the near future, Carlos Prates continues to attract growing attention from MMA fans worldwide, creating even more promotional potential for partners in the 1xPartners network.
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