This year, 1xBet took the Marketing Campaign of the Year award, adding to its growing list of industry recognitions and further improving its position as a major global player in the space.
The win shows the strength of 1xBet’s creative output and its ability to connect with a global audience numbering in the millions. Large-scale promotional campaigns, partnerships with professional athletes, and collaborations with major football clubs including FC Barcelona and PSG have helped the brand set a high bar for content in the industry.
That kind of output doesn’t happen without coordination for multiple teams, covering strategy, creative, regional marketing, and partner management, along with the ability to take a single campaign concept and adapt it effectively for different markets. Balancing that global consistency with local relevance has become an increasingly important skill for major iGaming brands to master.
The recognition from SBC also speaks to a broader point: strong marketing execution tends to show up directly in business results, both in user loyalty and in growth metrics for 1xBet and its partners.
Looking ahead
For 1xBet, the SBC Award win in Lisbon represents the payoff of sustained work across a large team, along with ongoing support from players and partners around the world. Taking home Marketing Campaign of the Year also raises expectations going forward, as the company is framing the win as momentum heading into continued international expansion, further investment in its technology, and new product launches planned for 2027.
