ACMA finds 500 gambling self-exclusion breaches at Entain
An investigation launched by the Australian Communications and Media Authority (ACMA) has found more than 500 violations of gambling self-exclusion rules in Entain’s Ladbrokes and Neds brands.
The investigation, which initially started in December 2024 after consumer complaints, has found that the two brands failed to promote the BetStop self-exclusion register in player emails and texts and continued to offer betting services to individuals registered with the self-exclusion system.
Carolyn Lidgerwood, a member of ACMA, commented:
“When someone signs up to BetStop, wagering companies must close all of that person’s accounts held within their services. In this case, Entain’s systems did not adequately identify and link all wagering accounts held by those customers across its services, including one account that remained open for more than a year after the customer had self-excluded.”
No financial fines have been issued, as the authority instructed Entain to conduct an 18-month court-enforceable remediation program instead, ordering the operator to do independent compliance reviews, improve governance supervision, and report regularly. If the issues aren’t resolved by then, a court-ordered financial penalty could be imposed on Entain.
In response, the operator has stressed that it will add strengthened identity and account matching checks and introduce additional manual review processes to find potential matches.
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