Bally’s to utilize Kambi and White Hat Gaming products
The operator’s latest contract with Kambi will see the expansion and enhancement of its sports wagering services in both the online and retail verticals. This will spread across the company’s 11 licensed jurisdictions in the United States and across 17 land-based establishments, including in-progress projects that will be finalized soon.
Bally’s collaboration with White Hat Gaming, on the other hand, will enable the operator to take advantage of the latter’s account management solutions, further enhancing its offerings. Bally’s also mentioned that through these two announcements, it will transition away from the fixed payment plan of its previous technological solutions, which will help it generate more revenue every term.
“We are delighted to have the opportunity to collaborate with two top-notch developers, White Hat Gaming and Kambi. The former’s account management systems and the latter’s industry-leading sports wagering solutions will enable us to greatly enhance our offerings and expand our operations at pace. These two collaborations are also an excellent step toward fulfilling our goal of being the region’s number one wagering and gambling firm.”
remarked the Chief Executive of Bally’s, Robeson Reeves.