Best iGaming Affiliates

An iGaming affiliate is a company or a publisher that promotes online casinos, sportsbooks, and other gambling platforms through affiliate marketing. They send qualified players to iGaming operators through affiliate links and earn commissions based on player activity, usually through revenue share, CPA or hybrid deals. Most affiliates drive iGaming traffic through comparison or review sites, while others work through news content, odds platforms, streaming and social media.

In regulated markets such as the United States, affiliates must also meet strict compliance and responsible gambling standards.

The main types of iGaming affiliates include SEO affiliates, casino and sportsbook review sites, comparison websites, bonus and deals sites, paid media affiliates, tipsters, influencers and streamers, and email or community affiliates. Each type uses a different traffic source and strategy to promote online casinos, sportsbooks, and other iGaming brands. Operators should consider factors such as GEO coverage, bonus structures, compliance with regulations, language support, and partnership values. AffPapa helps navigate this process by providing advanced filters across 1,500+ affiliate profiles.

Through commission models, with the most common types of iGaming commissions including Revenue Share (a percentage of player losses), CPA (cost per acquisition), and hybrid deals that combine both. As a general benchmark, 25-40% Revenue Share is considered competitive for casino affiliate programs. CPA rates and hybrid deals are assessed based on the market, player value, qualification requirements and payment terms.

The difference is that iGaming affiliates are individual companies or media groups that promote gambling brands directly to players, meanwhile affiliate networks bring affiliate sites and casino operators together and charge a commission for their services.

To find trusted iGaming affiliate partners, some of the most common ways include Google searches, iGaming events, affiliate networks, and social media. At AffPapa, we bring together top affiliates and operators for one-on-one collaborations, without any third-party intervention. Once registered on our website, one gets access to the best casino affiliate sites directly, where everything can be filtered out by preferred location, payment method, etc.

iGaming affiliates are independent companies or publishers that promote gambling brands, while affiliate programs are provided by an operator where affiliates track referrals and commissions. The main distinction between the two is who they are and what they do: an iGaming affiliate is the promoter, while an affiliate program is the system that allows the promoter to earn commissions.

iGaming affiliates on AffPapa are ranked based on their overall rating, which takes into account traffic quality, pricing and conditions, player LTV, communication, and transparency. The Best on AffPapa includes some of the top affiliates registered in our directory, affiliates with higher ratings receive higher placement in AffPapa’s standard listings.

Secure a place for your brand and start making direct deals with casino and sportsbook affiliates, including established companies and fresh names in the industry.