Best iGaming Operators

An iGaming operator is a company that runs online gambling services, such as online casinos, sportsbooks, poker, bingo, or lottery platforms. Operators manage the gambling website, player accounts, payments, products, and customer support, while working with B2B providers and affiliates.

iGaming operators typically pay affiliates through CPA, Revenue Share, Hybrid, or Fixed Fee iGaming commission models. The payment terms depend on the affiliate agreement and may be based on new depositing players, player revenue, or another agreed action.

No single model is better for every affiliate. CPA can provide a fixed payment for each qualifying player, while Revenue Share gives affiliates a percentage of the revenue generated by referred players over time. The better option depends on the affiliate’s traffic, GEO, player value, and preferred payment structure.

Negative carryover is an affiliate commission rule in casino affiliate programs where losses from one month are carried into the next month and must be recovered before the partner receives a Revenue Share payment. For example, if an affiliate’s player activity produces a negative balance in one month, that amount may be deducted from future commissions.

You can find casino operators through directories, affiliate networks, and iGaming events. On AffPapa, affiliates can search the operator directory and use filters such as GEO, product type, and other partnership criteria to find casino operators that match their traffic.

AffPapa ranks iGaming operators based on affiliate feedback from areas including commissions, reporting transparency, tracking accuracy, conversion, and communication. AffPapa also vets operators before including them in its rankings.