Betsson and Big Bola team up in Mexican expansion
Betsson Group has revealed its latest expansion into Mexico as a part of its international expansion plan. The group has joined forces with Big Bola Casinos to make this a smooth process as it will be launching its Betsson Mexico branch towards the end of 2021, which will provide live casino, casino and a localised sportsbook.
CEO of Betsson operations, Jesper Svensson, said:
“This is yet another expansion into the LatAm region which we see so much potential in. As we have done in Brazil, Colombia, and the Province of Buenos Aires in Argentina, we are teaming up with a local partner that lives and breathes the local culture. We are really excited to start this collaboration with Big Bola as we believe they are well suited to help us understand the market better and ensure that our offering not only fits the Mexican culture but also earns the public’s trust. Our vision is to provide the best customer experience in the industry and I’m confident that we will manage to replicate this success in Mexico too.”
Big Bola Casinos was established in 1995 and currently has more than 1,800 employees across 20 casino venues all over Mexico. It provides bingo halls, slot machines, sports betting and many other options for entertainment.
Big Bola director of operations, Emilio Quiros, added:
“We are happy that Betsson Group has chosen to partner with us for their operations in Mexico. We believe that our market expertise and their knowledge and experience about online gaming will result in an outstanding product for Mexico.”
Both of these companies have also highlighted the importance of supporting the communities that they are running operations in, as Betsson uses its OneBetsson vehicle and Big Bola with its Fundación Big Bola. Betsson has also been showing its support for many COVID-19-related measures across Malta, Georgia, Estonia, Hungary and Sweden, as Fundación Big Bola supports children and adolescents across Mexico.