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Betsson expands worldwide presence into Serbia
Betsson Group has recently announced that it has expanded into the Serbian gambling market.
The operator’s expansion into the Serbian regulated market with a local license is the latest milestone in Betsson Group’s international expansion strategy. The company will be utilizing the Rizk casino brand to launch its gambling offerings in the country, which Betsson acquired as part of the purchase of Zecure Gaming around three years ago in 2020.
The Commercial Director of Zecure Gaming, Andrew Valenzia, remarked:
“The Serbian gambling market is quite exciting for us, and we are looking forward to replicating the success that we have enjoyed in other markets in the country. The efforts and commitment of our professional team have been major contributing factors to our success, which we are looking forward to bringing with us to Serbia.”
Betsson Group’s CCO, Ronni Hartvig, commented:
“Zecure Gaming has managed to achieve impressive levels of performance over the past few years. The team behind the firm has been able to revitalize Rizk’s brand, applying its wealth of knowledge and expertise masterfully in a variety of worldwide markets. I am eager to see what they will be able to accomplish in our latest market, Serbia.”
This launch will help Betsson Group expand its presence in the CEECA region, which was responsible for about 43% of the company’s total revenue in the second quarter of the year.
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