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BK8 News Becomes Title Sponsor of Gresini Racing MotoGP
BK8 News partners with Gresini Racing as the title sponsor for 2025–2026, rebranding the team and creating new opportunities in MotoGP and iGaming.
BK8 News, a leading sports news and entertainment platform, is proud to announce its title sponsorship of the Gresini Racing MotoGP Team for the 2025 and 2026 seasons. The team will be rebranded as the BK8 Gresini Racing MotoGP Team, marking a significant milestone for both organizations.
This partnership underscores BK8 News’ strategic expansion into motorsport, leveraging MotoGP’s global platform to engage fans and amplify brand visibility. As part of the agreement, BK8 News branding will feature prominently on the Ducati Desmosedici GP24 bikes, the racing suits of riders Álex Márquez and Fermín Aldeguer, team uniforms, garage panels, and transport vehicles. The collaboration will debut at the Thai Grand Prix, kicking off an exciting new chapter for the team.
Michael Gatt, Managing Director of BK8 News, expressed his enthusiasm:
“We’re excited to team up with Gresini Racing, marking a significant milestone in our strategic growth. This collaboration reflects our commitment to performance, precision, and excellence. By partnering with a team that pushes the boundaries of motorsport, we’re establishing our presence in one of the world’s most iconic motorsport events. Together, we’ll fuel Gresini Racing’s success, bringing fans closer to the action with exclusive insights and behind-the-scenes access.”
Carlo Merlini, Commercial and Marketing Director of Gresini Racing, added:
“Adrenaline, speed, and excitement make MotoGP an incredibly powerful marketing platform, offering brands unparalleled global visibility. Gresini Racing stands among the best organizations in the sport, and it’s no surprise that a major brand like BK8 News has chosen us as its flagship project. I can’t wait to hit the track in our new colors and kick off this partnership in the best way possible.”
The partnership represents a shared vision of excellence and innovation, uniting two iconic brands in the pursuit of motorsport success.
Why This Partnership Matters for iGaming Affiliates
Beyond branding, this alliance creates exclusive marketing opportunities for affiliates looking to tap into MotoGP’s expanding fanbase in Asia – particularly in Thailand, Indonesia, and Malaysia.
Key Benefits for Affiliates
Enhanced Credibility and Brand Trust.
Associating with a globally recognized MotoGP team elevates BK8 News’ authority, allowing affiliates to promote a brand backed by elite motorsport credentials. This partnership signals BK8’s commitment to premium partnerships, fostering trust among users in competitive markets like Southeast Asia.
Untapped Market Potential in Asia.
MotoGP’s popularity in Thailand, Indonesia, and Malaysia offers affiliates a golden opportunity to target sports enthusiasts in regions where iGaming and sports engagement intersect. The Thai GP launch serves as a focal point for localized campaigns.
Strategic Positioning in Motorsport.
By aligning with Gresini Racing, BK8 News positions itself at the forefront of motorsport sponsorships, offering affiliates a unique angle to engage audiences passionate about high-octane sports.
Michael Gatt, Managing Director of BK8 News, emphasized the partnership’s alignment with affiliate-driven growth:
“This collaboration isn’t just about visibility—it’s about creating shared value. Affiliates can leverage our MotoGP presence to engage fans with unique content, driving conversions in markets where sports passion runs deep.”
Carlo Merlini, Gresini Racing’s Commercial Director, added:
“MotoGP’s adrenaline-fueled platform delivers unmatched reach. For affiliates, this partnership is a bridge to audiences craving authenticity and excitement.”
Actionable Affiliate Strategies
- Localized Campaigns: Use race schedules (e.g., Thai GP) to craft geo-targeted promotions.
- Content Leverage: Share race highlights, podium finishes, and exclusive team updates to boost engagement.
- Trust-Building: Highlight BK8’s association with Gresini Racing to differentiate it from competitors.
The BK8-Gresini Racing partnership isn’t just about speed and adrenaline – it’s a strategic opportunity for affiliates to ride the wave of one of the world’s most thrilling motorsport events. By aligning with a premier MotoGP team, BK8 News is providing its partners with a dynamic marketing vehicle to drive engagement, credibility, and conversions.
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