Caesars Ent to obtain naming rights for Superdome stadium

Caesars Ent to obtain naming rights for Superdome stadium

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Posted by: AffPapa

Caesars Ent has officially obtained the rights to name the Superdome stadium in a multi-million, long-term agreement with the Louisiana state authorities.

As the stadium’s previous naming rights agreement is set to expire by the end of July, this year, Caesars secures a 138-million-dollar agreement and obtains the rights of naming the stadium.

The agreement comes as a strategic continuation after Caesars became National Football League’s 1st official iGaming partner, just two years ago.

Within the frames of the deal, Caesars will be legally allowed to place its logo and branding only on the placements where the previous Mercedes right owner had them.

The partnership will see Caesars Entertainment enlarge its placement in the US market, more precisely in the state of Louisiana, where the American casino and hotel company already has 5 properties.

In related news, the experts estimate that online wagering and mobile sportsbooks will soon likely be legalized by the state’s governor, which will open even more doors for casino operators who are looking for Louisiana targets.

In the strategic agreement it is also firmly stated that Caesars is a ‘prominent casino in Louisiana’.

It will serve as a band ambassador for New Orleans events, and will continue growing its presence in the sports betting industry of Louisiana.

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