Caesars released its mobile sportsbook in Louisiana
The Sportsbook is currently live in over 10 states of the US. Together with Caesars, BetMGM, DraftKings and Fanduel Group launched their online sportsbook within the state.
Caesars appears with a special offer which tends to appeal to new customers: if gamblers set up a $20 bet, they gain $300 in free wagers, not depending on whether they won or lost. This special offer is probably a stratagem to attract clients to register with Caesars, rather than the other 3 brands’ sportsbooks.
What’s more, clients have the chance to apply for Caesars Reward, which gives them accommodation stays, coupons for food and beverage and cash bonuses.
The co-chairman of Caesars brand, Eric Hession, notes that this new achievement is monumental in their brand’s history.
“We are the witnesses of Louisiana sports fan’s enthusiasm in sports wagering after the launch of our sportsbook at Horseshoe Bossier City and New Orleans. Caesars’ mobile application comes to make the enthusiasts closer to the sports and reward them with special offers.”
More than 20 years ago, Caesars made a deal with the Louisiana state to rename New Orleans stadium as Caesars Sportsdome.
The brand launched its sportsbooks at Horseshoe Bossier City and Harrah’s New Orleans last autumn. It has spent $325 million on the transformation and renovation of the New Orleans venue.