Casino Affiliate Programs

We’ll look at the top 14 casino affiliate programs in this section to help you, the casino affiliate, navigate the world of iGaming.

Whether you’re a semi-experienced affiliate or a beginner browsing Google for ways to make money from home, you can’t question the fact that iGaming (online gambling) is one of the most profitable industries today, and it’s certainly a market that isn’t going away anytime soon. 

Although incredibly successful, the industry has a lot of competition, and it’s not an easy market to start an affiliate website in, let alone keep up with. Nevertheless, if you have the necessary knowledge, enthusiasm, and dedication, as well as the right industry connections (an essential component), you will be well on your way to becoming a successful affiliate in the iGaming world.

There is quality and quantity when there is competition. There are literally dozens of reputable affiliate programs in the market, but we’ve selected nine of them based on their background, reviews, offers, how effectively they assist their affiliate partners when requested, and so on.

Without further ado, let’s get started with our list.

1. Betsson Group Affiliates 

Whether you’re into gambling or not, you’ve probably heard the word Betsson somewhere at some point. That’s because Betsson has been around for over 50 years now, fully establishing itself as a renowned name in the sphere.

Betsson Group Affiliates is a casino affiliate program that promotes over 15 Betsson brands, including Betsson Casino, BetSafe Casino, and NordicBet. The affiliate program is primarily focused on the European market, with main GEOs including Sweden, Spain, Poland and Greece. Casino and sports betting games are available from top casino software providers such as Microgaming, NetEnt and Evolution Gaming. 

When it comes to commissions, BGA focuses on the Revenue Share model, which can range from 20% to 40% each month based on tiers. Sub affiliation is also available, letting you earn an extra 10% commission on each new affiliate referred. BGA has a no-negative carryover structure, which means that any negative results will be reversed at the start of each new month.

Revenue Share: 20-40%

Negative carryover: No 

2. FortuneJack Partners 

FortuneJack Partners is in charge of promoting the FortuneJack Casino, a bitcoin-focused casino that was established in 2014. 

Unlike many casinos, FortuneJack solely accepts crypto currency. While this may be inconvenient for some, it also provides a high level of privacy. The Curacao-licensed casino offers a diverse selection of casino games and sports betting from Aristocrat, Novomatic, Microgaming, and other providers.

FortuneJack Partners does not hold back when it comes to commissions, offering its affiliates up to 70% Revenue Share (including sub-affiliation and bonus schemes). FJ affiliates do not have to worry about players taking a net gain in the month because there is no-negative carryover applicable here as well. 

Revenue Share: up to 60%

Negative Carryover: No

No-negative carryover sounds appealing: the negative amount is simply erased at the end of each month. What does this mean? As a casino affiliate, if your referred player loses, then you win. The same goes the other way round-if the player wins, then you’re the one losing, which leads you to having a negative balance on your account. Some casino affiliate programs, but not all, erase the negative balance on the affiliate’s account. 

3. Campeón Affiliates

Established in 2016, Campeón Affiliates promotes all the Campeón Gaming brands. Having both MGA and Curacao licenses, the operator has an international reach, offering a range of products including sports and casino.

As an affiliate, it is necessary that you join an affiliate program that provides you with a great support team of managers that are ready to assist you with any challenges that may arise. Well, you certainly can’t go wrong with Campeón on this.

The Award-winning affiliate program offers an above average commission of up to 55% in Revenue Share. Hybrid or CPA models are customized based on your needs and on both quality and quantity of referred traffic. 

Revenue Share: up to 55%

Negative carryover: No

4. RocketPlay Partners

RocketPlay Partners, which was established in 2021, is relatively new to the industry but has already positioned itself in the market promoting its flagship website, RocketPlay Casino.

The Curacao-licensed operator includes over 3000 games, featuring titles from Microgaming, NetEnt, and Pragmatic Play. RocketPlay has an international reach, with GEOs including countries like Australia, Germany, Canada and New Zealand. 

Affiliates can earn up to 50% of the project’s profits through the Revenue Share commission, with no-negative carryover. Aside from that, there is an opportunity for an additional 5% revenue through sub-affiliation. CPA and hybrid commission models are available on request.

Revenue Share: up to 50%

Negative Carryover: No

5. Royal Partners

Royal Partners, founded in 2019, covers the brands Sol, Jet, Fresh, Rox, Izzi, and Volna Casinos, which all feature over 4300 games and 50+ providers such as Play’n GO, Pragmatic Play, and Yggdrasil Gaming.

The affiliate program covers nine countries, which include Russia, Ukraine, Kazakhstan, Germany, Finland, Canada, Brazil, India, and Australia. Royal Partners has built a multi-tiered client retention strategy through years of expertise, which is one of the most important aspects of their business.

In terms of commissions, RP offers up to 50% RevShare throughout the life of the player, with no negative carryover. CPA and hybrid models are also available, with special benefits and bonuses for returning partners.

Revenue Share: up to 50%

Negative carryover: No

6. Gypsy Affiliates

Gypsy Affiliates is a team of experienced professionals who continuously deliver fresh and captivating casino brands to the industry. The casino affiliate program proudly promotes five licensed brands, which are regulated by both the MGA and Curaçao, with plans to launch three more in the near future.

The casino affiliate program ensures a win-win partnership by offering its affiliates competitive commissions ranging from 25% to 45% revenue share.

The platform’s user-friendly interface and accessibility on various devices motivate players to extend their stay and explore the available games. In terms of payment options, the casino operator accepts both traditional currencies and cryptocurrency, providing greater flexibility for users. 

Revenue Share: 25%-45%

Negative Carryover: No

Trust and reliability are crucial when working with iGaming operators. Some casino affiliate programs may be rather unfair to their affiliate partners; this is particularly easier when the affiliate is relatively new to the industry and is unfamiliar with its intricacies. Some of the most well-known swindling strategies include deactivating cookies, killing players, and affiliate shaving via admin fees. To avoid any uncomfortable incidents, browse our comprehensive article on four ways operators swindle affiliates.

7. N1 Partners

N1 Partners is the official affiliate program in charge of promoting five brands: N1 Casino, N1Bet Casino, Slot Hunter Casino, Joo Casino, and Fight Club Casino.  

The MGA-licensed operator offers access to a wide range of games from leading providers including Microgaming, NetEnt, and Betsoft. The site is available in numerous languages and may be accessed via a desktop or mobile device.

N1 Partners provides up to 45% RevShare with no negative carryover, as well as CPA and Hybrid commission deals. There is a 5% sub-affiliation available for anyone looking to earn more. Each affiliate partner is assigned a personal manager to help them with any difficulties that may arise.

Revenue Share: up to 45%

Negative Carryover: No

8. BC.Game Affiliates 

And we have another cryptocurrency-focused operator! BC.Game was launched in 2017 and provides some of the most inventive and entertaining blockchain games on the market.

One big advantage of BC.Game, and crypto-focused operators in general, is the ease with which cryptocurrencies may be deposited and withdrawn. The affiliate program gives commissions of up to 40% of Revenue Share, with no negative carryover. In addition to commission, BC.GAME has implemented a bonus system: either a $100 bonus for each referral the affiliate invites, or a cryptocurrency approach, in which every friend you refer will pay you a percentage of their bets as your commission, that will be deposited immediately into your account.

Revenue Share: up to 40%

Negative Carryover: No

9. RioBet Affiliates

RioBet Affiliates is the official affiliate program responsible for advertising the RioBet casino. Established in 2014, the RioBet brand stands out for its attractive bonuses and multiplayer games that are both desktop and mobile-compatible. 

Offering a casino and live casino experience to its players, RioBet focuses primarily on Russian, Ukrainian, Belarusian, and other CIS countries. The casino affiliate program offers a set commission of 60% revenue share to its affiliates for the first two months. Following that, a dynamic approach of 40% to 60% is adopted. Affiliates can also benefit from CPA offers negotiated on an individual basis, as well as hybrid deals. RioBet Affiliates additionally gives its partners powerful marketing tools and a professional team to assist them in effectively promoting the casino’s products and offerings.

Revenue Share: up to 60%

Negative Carryover: No

10. ArcaneBet Affiliates 

Next up, we have ArcaneBet Affiliates, an affiliate program established in 2017, that is in charge of advertising the ArcaneBet Casino.

Players may access a variety of casino and sports games from some of the most well-known B2B providers, including NetEnt, Microgaming, and Big Time Gaming. The affiliate program is aimed at GEOs such as Canada, Finland, Germany, Ireland, New Zealand, Norway, South Africa, and others.

In terms of commissions, ArcaneBet offers an above-average revenue share commission of up to 50%, with sub-affiliation and no negative carryover. There are also attractive CPA and hybrid options available.

Revenue Share: up to 50%

Negative Carryover: No

11. MioMedia Affiliates

MioMedia Affiliates is another cutting-edge casino affiliate program on our list, currently promoting two brands: SlotsPalace and Neon54, which feature games from Evolution, NetEnt, Microgaming, Nolimit City, and a variety of other well-known developers. 

The affiliate program is targeted globally, with key jurisdictions such as Germany, Canada, Brazil, Finland, Norway, Italy, and others. With professional managers assigned to each affiliate, MioMedia helps its partners navigate through all the stages, from signing up to subsequent promotional activities.

The program offers customizable commission plans, high conversion and retention rates, and a competitive revenue share. Affiliate partners may further increase their revenue by signing up for the sub-affiliate deal.

Revenue Share: 30-45%

Negative carryover: No

12. GG.Bet Affiliates

Having been founded back in 2015, GG.Bet Affiliates is an experienced affiliate program. Representing its own casino and sports wagering brand, GG.Bet, the company offers players over 1500 games from top developers and a collection of varied betting opportunities. This leads to a high conversion rate, which will help affiliates boost their earnings.

GG.Bet Affiliates offers a selection of lucrative commissions to its partners, which top out at 60% for sports and eSports and 55% for casino first time deposits. Licensed under the laws of Curacao, the affiliate program is available in numerous jurisdictions around the world. The firm’s affiliates also have a vast selection of payment methods to choose from, further streamlining the program’s experience.

Revenue Share: up to 60%

Negative carryover: Yes

13. Alpha Affiliates

Alpha Affiliates is a leading affiliate program representing a collection of over a dozen high-quality gambling brands. Having been on the market for more than a decade, Alpha Affiliates has accrued an international player base of more than 2 million players, which allows the affiliate program to accept traffic from over a hundred jurisdictions worldwide. Moreover, even if the company doesn’t list any offers for a particular market, it can provide requesting affiliates with various deals for the vast majority of GEOs across the globe.

The affiliate program’s worldwide player base has enabled Alpha Affiliates to amass a similarly expansive network of affiliates, with the company having over 15 thousand successful partnerships. Over the course of 2022, the affiliate program paid its network more than 50 million euros in commissions, with its partners earning through a set of leading lifetime deals. Alpha Affiliates offers top-notch CPA, revenue share, and hybrid commissions, further enhancing its appeal among prospecting affiliates.

Revenue Share: up to 50%

Negative carryover: No

14. MostBet Partners

Having been launched in 2016, Mostbet Partners is a reputable affiliate network in the online gambling and betting industries. Their area of expertise is marketing the Mostbet brand, which has licenses in several jurisdictions and gives affiliates access to a sizable market. To meet the needs of a wide variety of players, Mostbet Partners provides a selection of products, such as casino games and sports betting.

It is essential for an affiliate to collaborate with a program that provides strong support. In this area, Mostbet Partners stands out, offering affiliates a committed group of managers on hand to help with any problems that may arise. Affiliates can successfully optimize their promotional efforts and maximize their earning potential with this level of assistance.

Revenue Share: Up to 60%

Negative Carryover: No

What to Look for in Casino Affiliate Programs

Casino Affiliate Programs are a vital part of the affiliate marketing side of the industry. The gambling services offered by these companies are what casino affiliates advertise and make a living from, which means that it is quite important to find high-quality iGaming affiliate programs to collaborate with as an iGaming affiliate.

• Target Audience

A casino affiliate program’s target audience is quite an important factor to consider when choosing which operator to work with. Many iGaming affiliate programs operate in a multitude of jurisdictions all around the world, however, many others target a specific set of markets and provide gambling enthusiasts in those regions with enhanced experiences through various localization techniques. Because of this, it is important to consider what jurisdictions a casino affiliate program targets before working with them.

• Licensing

Closely tied with our last point, a prospecting casino affiliate program’s licensing situation is another important thing to look for. The main reason for this is that many of the online gambling sector’s most prominent jurisdictions are regulated quite tightly and feature various rules for the pastime’s advertisements, meaning it may be challenging for some upstart affiliates to maintain compliance while collaborating with casino affiliate programs operating in certain jurisdictions.

• Reputation

One of the most prominent features of a high-quality casino affiliate program is its reputation. As iGaming affiliate marketing is built on trust, it is important to partner with reputable casino affiliate programs that treat their business partners in a fair manner. The only challenge with this is finding such iGaming affiliate programs, however, it is not a difficult task if you know where to look.

Moreover, reputation is also a vitally important thing for gambling enthusiasts. If a casino affiliate program is widely known for treating its users in a subpar manner, such as by delaying payouts, providing low-quality customer support, or imposing sizable withdrawal fees, working with it and promoting its offerings could potentially affect an affiliate partner. Lower-quality casino affiliate programs are also more likely to feature lower retention rates, further decreasing their appeal.

• Commissions

The commissions offered by a casino affiliate program are quite an important thing to look for in prospecting partners. The vast majority of the industry utilizes either revenue share, CPA, or hybrid commission models, meaning affiliates looking to collaborate with a casino affiliate program utilizing any other models will need to pay close attention to what their prospecting partners can accommodate.

• Content Catalog

The online gambling industry offers players a vast number of varied experiences. Because of this, many casino affiliate programs may be missing a variety of gambling content that a portion of gambling enthusiasts enjoy. This is especially true for numerous gambling niches, such as eSports betting or live casino games. If your affiliate business predominantly targets such a niche within the gambling industry, it is important to carefully assess what experiences prospecting casino affiliate programs offer to ensure they will appeal to your audience.

• Terms and Conditions

Carefully looking through the terms and conditions of a prospecting casino affiliate program partner is quite an important step, as many operators across the globe define guidelines for how their promotional materials and logos can be displayed on various mediums, as well as what types of content their brands can appear next to. The terms and conditions of a casino affiliate program will also contain many other important pieces of information for affiliates looking to enter partnerships with it, some of which, such as the presence of hidden fees, can indicate a lower-quality gambling business. Check out our article on why affiliates blacklist casinos to learn more about the questionable tactics some operators use to take advantage of their partners.

Conclusion 

Joining a casino affiliate program is well worth it since it may massively boost your earnings, connections, and expose you to some of the biggest industry opportunities. Your success as an affiliate is heavily reliant on the competent and reliable partners you select. Establishing connections might be tricky, especially if you’re just getting started, so don’t stress over it too much. 

Sign up as an affiliate on AffPapa for free to gain access to the ultimate operator directory, which comprises not only the top-tier operators listed above, but also many others we didn’t manage to mention in this post.