The iGaming affiliate market in Q1 2026 moved in different directions. The biggest players of the quarter — Raketech, Gentoo Media, Catena Media, Genius Sports, Better...
Catena Media expands with $4.4M BrokerDeal.de purchase
The Malta-based performance marketing company, Catena Media, has purchased BrokerDeal.de for $4.4 million in an effort to expand into the German affiliate market.
The deal includes the acquisition of all of BrokerDeal.de’s affiliate-related assets. Catena will pay a $1.48 million upfront fee and then issue $430,000 worth of new company shares to complete the transaction.
The fee also includes an earn-out, which could result in the final acquisition cost increasing to up to $5.91 million based on the company’s performance over the coming two years.
Henrik Persson Ekdahl, CEO of Catena Media, said:
“I’m proud to welcome BrokerDeal.de to the Catena Media family, and I’m very glad that Michael Hinterleitner, managing director of BrokerDeal.de, has decided to remain with the company following the acquisition.”
In 2018, Catena had additionally acquired U.S.-based affiliate BonusSeeker.com for approximately $11 million.
Ekdahl added:
“This acquisition is of strategic importance to Catena Media. In November last year, we took the first step in entering a new vertical, the financial services market. Since then, we have acquired assets and staffed up our organization. We are now in a position to speed up this strategic initiative, and the acquisition of BrokerDeal.de demonstrates that this is happening right now.”
BrokerDeal.de generated around $350,000 in sales during Q4 and was praised by Catena for focusing on bigger private investors.
Catena Media has posted its Q1 2026 results, reporting a 25.5% year-on-year increase in revenue that reached €12.3 million, compared to 2025’s €9.8 million.Adjusted...
