Clarion to present £100,000 Dota 2 tournaments at ICE London

Added: March 31, 2022

Clarion Gaming will announce a number of eSports events taking place in September with a £100,000 prize pool at ICE London 2022.

The multi-platform network will host in-person Dota 2 competitions, with the very first game scheduled for September 3rd. The double-elimination game, hosted by Black Molly Entertainment, will pit four distinct teams against one other for a £100,000 prize fund. The company will provide further information at ICE London in April this year.

Will Harding, Clarion’s Head of eSports, claimed that with the game title’s over 7 million monthly active player count and the increasing trend of eSports betting, the events will allow advertisers to connect with a dedicated and challenging core audience.

The broadcasts will be live streamed in five separate languages – an opportunity for operators and payment providers to select which broadcast they will have to sponsor to boost their desired exposure.

Players can also expect a Rocket League tournament with a £25,000 prize pool during this year’s ICE London event with a number of stars, and a chance to put wagers on the competition using ICE Esports Arena chips.

Apart from this, Clarion has teamed up with IMG, which will be assisting throughout the September event and deliver high level services to customers. Hardings expressed his excitement for the collaboration, and mentioned how there is a high demand for companies and brands outside the iGaming industry to sponsor such events. He went on to add:

“IMG is indeed the best partner to broaden the Dota 2 Global All-Stars competition to also include commercial license agreements, content distribution, esport consultancy, brand alliances, and live broadcast production. IMG already runs these integrated services for some of the industry’s most compelling betting esports competitions.”

Clarion Gaming, ICE in London