Dazn Bet to launch in United Kingdom
Dazn Bet is releasing its brand-new bet product in the United Kingdom, which is the 1st market the brand will go live․
Dazn Bet is a newly established gaming brand, which offers safe and entertaining betting experience to customers․
Back in April, it was announced that Dazn Bet, along with Pragmatic Play, is releasing a new brand. Simultaneously it was reported that BoyleSports’ CEO M. Kemp is going to lead the new company․
The brand has a GBGC license and is authorized to work by One Click Limited, which operated many B2B companies in the country․
According to Kemp, Dazn has one goal which is to make a product that is able to completely integrate betting into streaming. They also have the intention to integrate brand–new updates, tickets and merches into streaming products․
“Dazn Bet’s release is the beginning of a new journey around media and sports betting. We are planning to make more entertaining products which will be integrated into Dazn’s sports business. Entering new markets is a learning period for us, but our plan is to offer the sports lovers only good quality sports betting products.”
Dazn started entering the betting industry when the company chose Shay Segev as its chief executive officer. The brand also hired few of Entain’s c–level executives to work for them.