ELA Games participated in the SiGMA Europe Summit held in Rome, where the team discussed upcoming plans, revealed recent updates, and exchanged ideas about the future of...
ELA Games expands its presence with strategic Betsson partnership
ELA Games, an innovative game development studio, signs a partnership with Betsson to expand its footprint in Denmark.
Players in Denmark now have access to a range of the studio’s games, including the classic-style hit Flame Fruits Frenzy, top performer Cash of Gods, and the sea-themed It’s Shark Time!
Betsson ranks among the world’s leading iGaming operators, with a presence spanning Europe, Latin America, and beyond. Its story began in 1963, when AB Restaurang Rouletter was founded in Sweden to run slot machines in restaurants. Today, Betsson’s portfolio covers a wide variety of casino games, sports betting, and other gaming products across award-winning brands.
ELA Games’ Managing Director Marharyta Yerina commented:
“The partnership with Betsson is a key step for our growth trajectory, as we’re able to access the platform’s large player base and convert them into loyal ELA Games players. We strive to provide innovative entertainment and fresh gaming experiences to players, and we look forward to seeing how Betsson’s players will engage with our content.”
Through this partnership, ELA Games will broaden its reach, strengthen its brand presence, and connect with new players. In turn, Betsson will benefit from fresh, innovative titles with visually appealing titles and attractive game mechanics that enhance player acquisition, retention, and engagement.
Laura Peretta, Head of Supplier Relations at Betsson Group, commented:
“We are pleased to welcome ELA Games to our portfolio in Denmark. Their creative approach and high-quality content align perfectly with our commitment to offering diverse and engaging entertainment to our customers.”
Play ELA Games titles on Betsson or try them out in demo mode through this link.
A recent ELA Games release, Piñatas Festival, has outperformed studio averages across all key performance metrics.
ELA Games continues to build momentum, proving its ability...
