Entain signs up Synalogik for improved identity checks

Entain signs up Synalogik for improved identity checks

Posted by: AffPapa

Entain has revealed its most recent deal with Synalogik in which the latter will provide its Scout technology to the gaming operator for improved identity, credit and financial checks as it becomes the first large operator to do so in the industry.

The new solution allows for automatic checking of thousands of clients all at once, and the group is now hoping that it will improve the accuracy of intelligence reports conducted in seconds and not hours. 

Entain claims that this will greatly enhance the response times for the clients while it also secures conformity with the requirements set by the regulations, as it changes significantly across the different regions. The system will first be utilized in all of the group’s UK-facing brands.

Entain director of customer protection, Brendan MacDonald, said:

“This delivers on our vision of leveraging innovation and technology to create the best experience for every customer whilst delivering the highest standards of compliance effectiveness and corporate governance.”

Furthermore, Synalogik’s technology is used in law enforcement agencies, as well as in the banking industry and insurance sector. By providing Entain with access to more data providers, the company is hoping to allow for better and more orderly decision taking.

Synalogik CEO, Gareth Mussell, stated:

“We are delighted that Entain is using our Scout system to support its compliance and governance processes. This unique solution provides an enriched customer view, in near real-time, drawn from multiple data sources, which enhances decision making and delivers significant efficiency and cost savings.”

Aside from that, Synalogik technology is also utilized in the financial services scene, mostly used by insurance firms and banks. Some of its clients also include the likes of Telefonica, O2, NatWest Group and many others…

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