EveryMatrix acquires Helio Gaming lottery product in content deal

EveryMatrix acquires Helio Gaming lottery product in content deal

Added:
Posted by: AffPapa

EveryMatrix has revealed a brand new content agreement with CasinoEngine and Helio Gaming, the iGaming platform and lottery providers, respectively. Through this deal, CasinoEngine’s customers will be gaining access to Helio Gaming’s entire collection of lottery products.

Helio creates their very own branded lottery games which are all based on a certified RNG, and the firm is a well-known provider in LatAm, Canada and Europe.

Currently, Helio Gaming provides bets on some of the best lottery games in the industry such as MegaMillions, HeroMillions, Lotto Hero, Daily Hero and Lotto Rush, as well as others, which have now all been merged into CasinoEngine’s suite of games. Helio provides all of its partners with the perfect opportunity in such a competitive environment with its top-class content that is easily integrated into other platforms.

Helio Gaming CEO, Keith Galea, said:

“EveryMatrix is a well-established industry player with whom we are delighted to partner. There is a well-crafted integration with CasinoEngine where operators can leverage the data that we provide to be able to create cross-selling incentives between gaming verticals, apart from offering attractive large jackpots to their players. Becoming the company’s first lottery provider is another great step as we continue with our promising commercial expansion across various geographic regions.”

EveryMatrix CasinoEngine COO, Amund Stensland, also stated:

“Helio Gaming is at the forefront of lottery products in iGaming and their content is a great addition to CasinoEngine. I’m glad to partner with Helio Gaming and offer our operators the possibility of breathing new life into their existing offerings.”

Furthermore, CasinoEngine belongs to EveryMatrix and is its iGaming Integration Platform aside from being the sector’s most substantial content library. It offers access to more than 11,000 different titles from over 175 suppliers and 450+ local and international jackpots.

The platform is full of management and productivity tools, as it offers value to many leading brands in the market such as Flutter Entertainment, Norsk Tipping, OPAP and others…

  • PlayUp fantasy & sportsbook operator enters New Jersey
  • TheScore is acquired by Penn National for 2 billion dollars