Evoplay Entertainment reveals Christmas tree Instagram filter
Evoplay Entertainment, the innovative game development studio, has revealed its new branded Instagram filter featuring its loved Christmas superstar, Brutal Santa.
The AR tool for Instagram allows players to place a stunningly decorated Christmas tree in any picture or video, with an eye-catching set of Christmas presents appearing below it. This latest release truly shows just how much of a pioneer the company is.
Among the festive gifts underneath the tree is Brutal Santa, the fun-filled game release that Evoplay Entertainment has also sent down the chimney to join in on the fun Christmas celebrations. The vastly popular seasonal slot sees a punk-rock version of Father Christmas dashing around on a motorbike and rewarding winning combinations with insane presents.
Additionally, lucky players might also unwrap a prize to be remembered and cherished simply by signing up for the supplier’s bumper New Year’s giveaway competition. Three players and Instagram fans are able to join in on the fun by following the Evoplay Entertainment Instagram profile, using the new filter in a post that tags the studio, hitting like on its competition post and tagging two friends in the comments.
Ivan Kravchuk, CEO at Evoplay Entertainment, said: “We’re hopping on Santa’s sleigh for a ride to remember with a festive Instagram filter designed for fun-loving Evoplay Entertainment fans.
“Showcasing Brutal Santa, a unique Christmas game with a twist, it’s a move that demonstrates our forward-thinking credentials ahead of the hugely exciting product launch in our pipeline for the coming months. Stay tuned for more innovation!”
Highlighting Evoplay Entertainment’s global fanbase, the studio has already gathered an organic reach per day of 2,000 users since the filter’s launch on 7 December, with an additional 5,000 users gained through lots of promoted social posts.