North Star Network Acquires Leading Casino Affiliate Bojoko
North Star Network is excited to announce its acquisition of Bojoko, a leading iGaming affiliate, marking a significant move into the casino space.The deal, which...
Exploring the Opportunities of Live Casino Bonuses with Bojoko’s Christoffer Ødegården
AffPapa recently interviewed Christoffer Ødegården, who heads the marketing efforts at Bojoko, to discuss the apparent lack of live casino bonuses in the UK market and the opportunities for operators.
Yeva: Live casino games are booming, but live-specific bonuses still seem pretty rare. What’s holding operators back?
It really comes down to a mix of cost and control. Live games just aren’t as margin-friendly as slots. Plus, most bonus systems are designed with low and mid-RTP slots in mind. They’re automated, predictable, and the math is easier to manage. Too generous live bonuses can give an edge to skilled players who know how to game both bonuses and odds at the same time, so operators must be careful.
From an operator’s POV, offering live casino bonuses means walking a tightrope between engagement and exposure. It’s doable, but it takes a different playbook. They need to take the time to tweak the terms so that they are safe yet attractive, and I think many casinos still mistakenly treat this as an afterthought or ignore it altogether.
Yeva: Live casino bonuses often seem hidden or low-key. How many are actually out there?
Oh, they’re out there. Just don’t expect them to look like the typical headline-grabbing slot promos. Instead of a flashy 100% match and 200 free spins, you’ll find things like cashback on live losses, leaderboard races, or reloads tied to specific tables or providers. Alternatively, there will be small bonuses that are actually quite solid given their RTP.
The visibility problem comes from the way they’re marketed. Many operators tuck them into promo pages or only surface them to existing players. They’re often sent via email, SMS, or even just shown in-table. It’s not that they don’t exist—they’re just not always front and centre.
Another place to discover them is through affiliates, such as ourselves. We have created a list of live casino bonus offers available in the UK, helping players sort through them. Many of these promos are more player-friendly than traditional offers, even if the terms seem stricter. However, you must still be aware of this and carefully check the small print.
Yeva: Are we seeing any shift in how operators approach live casino promos?
Slowly but surely, more and more operators realize they should add something for their live casino players. We’re also seeing more collaboration between live game providers and operators, including game-show prize drops and themed events that span multiple brands. However, there’s untapped potential.
Yeva: What does the untapped potential come down to?
The number of players looking for live casino promotions in the UK is huge, and casinos should not treat them as a sideshow. We have seen a clear segmentation now where a huge portion of British players prefer live games to slots. We can’t keep on living as if it were a decade ago. Those who dare to be a bit bolder can end up winning big here.
Yeva: What is your best advice for operators who wish to create live casino offers that stand out and attract new players?
Be sure to be placed on all relevant affiliate lists of live casino bonuses, and see if your offers stand out. This helps you benchmark yourself and improve, which helps you climb the rankings, especially at sites like Bojoko, which do not sell placements and rank brands based on the quality of their offers, along with expert views and user metrics.
Focus on aligning the bonus with the player profiles you have. Live players are typically more strategic, more engaged, and less swayed by flashy promos with terrible terms. If you’re going to offer something, make sure it complements their current playstyle. If the terms are clear, the value is real, and the experience is good, they’ll stick around.
Then, there’s the retention element. Bonuses aren’t just acquisition tools—they’re relationship builders. Use them wisely. Don’t just focus on getting new players in; focus on keeping the players you already have.
Bojoko Casino Rankings: Insights from Joonas Karhu
AffPapa recently interviewed Joonas Karhu, CEO of Bojoko, one of the biggest affiliates in the UK, who revealed how they rank casinos, what's behind the positions, and what...
