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FanDuel and WNBA are extending their ongoing partnership
FanDuel has lately prolonged its existing partnership with the Women’s National Basketball Association.
Initially the 2 organizations signed this contract more than 5 years ago. Now with the new one, the group becomes the Association’s official sportsbook partner. Previously, FanDuel was working as the daily fantasy partner.
Moreover, the group’s odds will be showcased on WNBA’s different digital channels.
“We have been working hard to be the biggest supporter of sports. We are currently wanting to boost women sportsmen and for that we need to cooperate with a company that has deep insights of the industry, and that is WNBA. According to the new contract from now on we will able to encourage and create a sports ecosystem within women’s basketball.”
commented Amy Howe the group’s CEO.
“We see that fans are more interested in women’s basketball. Our fans are looking for new ways to be more involved in games and FanDuel is an ideal brand for helping us to engage our fans. We cannot wait you strengthen our partnership during the coming season and to have more innovative offerings for the fans to make their experience better.”
added WNBA’s Commissioner Cathy Engelbert.
Additionally, for next year’s season FanDuel will integrate few content features.
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