Fitzdares and Fulham FC link an “iconic” partnership
According to the partnership both sides are going to release a series of activations and messaging as Fitzdares is willing to bring a little bit of fun to the games.
“This partnership goes back to the 19th century, and we are burning with impatience to become part of the original London football club. The only place where you can watch football better than at the Fitzdares club is the Cottage. We will immediately add Craven cottage pie to our menu to bring the taste of West London to Mayfair.”
commented the chief executive officer of Fitzdares, William Woodhams.
Additionally, the operator is going to provide Mayfair for the fans to watch Fulham’s games.
This cooperation is considered to be an iconic “West London tie-up”, as Fitzdares has been operating since 1882 and Fulham since 1879, which is the oldest professional football team in London.
“We are thrilled to have Fitzdares become our official partner. We are very proud of our heritage but we also welcome innovation in order to bring our fans closer to the experience. The partnership between the world’s oldest bookmakers and the London original Football Club will allow us to implement a number of exciting and creative initiatives throughout the season.”
stated the Sales Director of Fulham, Jon Don-Carolis.