GambleAware launches campaign fighting gambling harm stigma
GambleAware has recently greenlit a new campaign that aims to counter stigmas associated with gambling harms.
Recent research has shown that stigma remains the largest barrier to problem gamblers seeking help. The charity noted in its announcement that over 75% of people affected by gambling problems do not feel comfortable talking about their issues with their family members or friends, with the leading reason being stigma.
Additionally, just under a quarter of people surveyed knew at least one person with gambling problems, although just over 60% of them opted to not discuss the topic due to stigma concerns.
GambleAware’s new campaign aims to solve the issues caused by stigma by collaborating with prominent help organizations like Citizens Advice to change the perception of gambling problems and their harms in the eye of the British public. Additionally, the charity will also work with people with gambling harm experiences and public figures like television presenter Tyler West to further help it spread the message.
The CEO of BeGambleAware, Zoe Osmond, commented:
“Various gambling problems are quite complex and difficult to spot, and many people experiencing these harms often feel ashamed or embarrassed to ask for help. It is important for us to counter these stigmas, as they can affect anyone and be detrimental to their mental health, financial situations, and even personal relationships. We need to change the perception of gambling problems in the eye of the public to encourage affected individuals to talk and get help.”
The CEO of Citizens Advice, Dame Clare Moriarty, stated:
“Gambling harms are a serious issue for lots of people around the country, however, those living on a lower income or in marginalized communities are at risk to be disproportionally affected. Because of this, our collaboration with GambleAware to fight gambling stigmas and help those experiencing harm is quite important, and we are looking forward to assisting affected individuals all around the United Kingdom.”
Recently, the charity renamed its NGTS service as part of an overhaul that saw GambleAware focus the program on providing localized help through a network of help providers. You can read more about it here.