Gaming Innovation Group announces partnership with European media group
Gaming Innovation Group Inc. (GiG) has signed a long-term agreement with a giant European media group for the allocation of GiG’s igaming platform, data platform and managed services. The media house will be using GiG to power its latest iGaming offering under its own licence jointly with an integration into a third party sportsbook.
The agreement is established on a fusion of fixed fees and revenue share model, with a minimum contract term of three years. The media house has been planning to launch said online offering sometime within the first half of 2021.
“Media group entries into iGaming are to be anticipated as online markets expand and locally regulate. Leveraging their media data, brands and advertising inventory access as well as direct access to core demographics, presents an attractive proposition. GiG is extremely proud to be supporting this market entry and is confident that it will be a successful partnership.” Said Richard Brown, chief executive officer of GiG.