Global Players Network launch new affiliate programme using Cellxpert platform
Global Players Network, operating under The Lottery Office brand, will be improving its affiliate experience thanks to its latest launch of a brand new affiliate programme by using the Cellxpert platform. The Lottery Office affiliates will have the opportunity to make use of ‘a range of business models’ through this new programme that are sure to fit all their needs and marketing strategies.
Cellxpert CEO Assaf Dor commented on the news and stated:
We are pleased to be working with such a well-recognized and trusted brand in the Australian lottery space. The Lottery Office and Cellxpert are similarly aligned in their business philosophies, which include trust, reliable service, and the ability to move with the times as clients’ needs and technologies change.
Using the Cellxpert platform will allow The Lottery Office affiliate programme to report on players who are traced through Appsflyer for app marketing affiliates. Additionally, those who registered through the website after having installed the app can also be tracked. Cellxpert firmly states that this will offer a whole new level of transparency for affiliates.
Jaclyn Wood, CEO at Global Players Network, also expressed her thoughts:
Recent changes to third party cookies and the soon to be introduced privacy measures from Apple pose significant challenges for both affiliates and programmes. We want to do our best to provide a transparent and reliable solution for our affiliates as the traditional affiliate models become redundant, and the evolution of affiliate marketing takes effect.
Roo Wright, Affiliate Operations Manager at The Lottery Office, said:
With so much choice in affiliate tracking software available today, Cellxpert was the one that stood out from the pack. Cellxpert is a natural fit for The Lottery Office affiliate programme as our platform requirements are comprehensive and service matters to our business. Cellxpert has exceeded our expectations on both counts.
Just last month, Cellxpert was specifically chosen by CasinoFriday, which is the first casino brand by 1UP Entertainment, to supervise and manage its brand new affiliate programme.