Hard Rock secures deal with Genius Sports
Following the terms of the agreement, Hard Rock Digital is going to gain access to Genius Sports’ sports betting solutions portfolio, which will unveil a great amount of official sports data from tens of thousands of major sporting events yearly, as well as engagement boosting tools, and solutions for customer attraction and retention.
Additionally, Genius Sports’ proprietary selection of Nascar’s official data-driven in-race betting markets will also be included, together with NFL’s official sports data-powered offering.
Moreover, Hard Rock Digital will also be gaining access to the sports data and technology brand’s official sports data for other major league US competitions such as the NBA and MLB, as well as EPL.
Hard Rock Digital’s Chief Executive – Marlon Goldstein, stated about the agreement:
“We are delighted to team up with such a high-class partner as Genius Sports, in order to build the best sports betting space.”
The managing director also mentioned about their ambitions to work together in face of the future launches, building a strong presence in sports betting.
Genius Sports’ CEO – Mark Locke, also stated about the partnership with Hard Rock Digital:
“Powered by the best-in-class quality sports data, this collaboration will see immersive and highly engaging live betting experiences brought to our fans.”