Boomerang Partners participated in the iGB Affiliate Barcelona 2026, met with current and new affiliate partners and reaffirmed sports as its core strategic segment.The...
Insights from the Golden Boomerang 2025 Winners
Boomerang Partners celebrated the second 2nd of the Golden Boomerang Awards 2025 with an awards ceremony in Milan.
As AC Milan’s regional partner, the event brought together leading affiliates, industry pros, media, and influencers at San Siro. Awards were presented in 11 categories, with guests enjoying stadium tours, entertainment, a charity auction with Andrea Pirlo, and networking opportunities.
Golden Boomerang Awards: Importance for the industry
Boomerang Partners launched the Golden Boomerang Awards to fill a gap in the industry, as there was no platform celebrating affiliate team achievements on a global scale. But the goal goes beyond that. The brand is also focused on building a strong and a loyal community, with a growth of participants to 400+ teams compared to 2024. The GBA also played a big role in Boomerang’s impressive +120% partner growth in 2024.
Trends in the affiliate marketing industry
Boomerang Partners is now putting a strong focus on the sports direction. This move was motivated by the decision to create two leaderboards for the Golden Boomerang Awards—one dedicated entirely to sports.
This trend was also confirmed by the award winners, who mentioned the rise of sports-focused affiliate marketing in 2025, with several factors influencing this shift such as high user engagement from global sports events, the straightforward nature of sports-related offers, and better predictability based on team stats and recent results.
The representatives of Datawave, named Best Rising Star 2025, are sure that sports-focused affiliate marketing is making a comeback in the industry:
“Sport-related affiliate marketing is going to be the next big thing again. We also know that AI is going to drive the industry forward—no doubt about it. But we’re still sticking with good old manual PPC, just like in the early days, because that’s how we deliver real value.”
The representatives of TraffBand—winner in the Best SEO Traffic category—emphasized the rise of sports-focused affiliate marketing as well:
“We believe that it is something to focus on, and we are going to do this together with Boomerang Partners.”
The company’s team, who also shared their impressions of the Golden Boomerang Awards:
“It’s huge—we weren’t ready for something like this. It feels amazing!”
The winners of the Grand Prix 2025, Kajino Media representatives, shared their thoughts on current trends in affiliate marketing:
“First of all, we believe in monobrand websites. Second is Facebook traffic, which keeps improving year after year. And third is PPC, as the quality of traffic from it is also getting better.”
Participants showed their skills throughout the tournament, using every tool available to rise through the ranks. Each team monitored the industry’s progress and major trends, such as AI-powered optimization, tailored interaction, and the increasing usage of cryptocurrencies in affiliate marketing transactions. Boomerang’s in-house analytics team and brand assistance enable its partners to set the most ambitious targets.
For affiliate teams worldwide, joining events like the Golden Boomerang Awards 2025 offers multiple benefits, such as a chance to prove their performance in a competitive space, connect with industry leaders for future growth, and gain well-earned recognition on a global stage.
Here’s what the award winners of the last tournament had to say:
The team of QQ Media Agency LTD, who won the Best Ambassador 2025 Award, said:
“This award means to us the recognition of the work we put in every day. We’re trying to be innovative, to think outside of the box, and we have a beautiful partnership with Boomerang. The secret of success is just to love what you do—to have a real passion for creating high-quality affiliate campaigns and delivering value to partners, and we definitely do.”
The representatives of AskGamblers, who won in the Best Marketing Solutions category, emphasized that the key to success is teamwork:
“Every one of us has been doing our best, and we are very happy to receive this award. The Golden Boomerang Awards is one of the most impressive events we’ve attended, and we’re sure it will grow even more within the industry.”
Judging by what the winners shared, their formulas for success are based on loving what you do, putting in the effort, and aiming for quality. Trends like sports affiliate marketing, monobrand websites, Facebook, and PPC traffic are worth watching if you want to see your name among next year’s Golden Boomerang Awards winners.
The Golden Boomerang Awards have grown from a simple tournament into a global industry event that draws affiliate teams from around the world and gives them international recognition. Boomerang Partners is already preparing for the third season, with more details coming soon.
Boomerang Partners will be participating in iGB Affiliate Barcelona 2026 from January 20-21, at Booth 81-L10, showcasing its expertise in the sports vertical of the affiliate...
