AffPapa expands directory with Ace Partners
AffPapa, the ultimate iGaming directory, is excited to share a new partnership with Ace Partners, a leading affiliate network.Ace Partners has over a decade of expertise...
Interview with Ivan Poletaev – CMO at Ace Partners
AffPapa recently interviewed Ivan Poletaev, the CMO at Ace Partners. Ivan shared insights on the company’s evolution, its portfolio of gambling offers, the impact of mobile apps on digital marketing and more.
Yeva: Ivan, currently, Ace Partners already has more than ten years of expertise in the field of CPA marketing. Will you tell me how the company has grown and evolved through this decade?
To answer your question, let me start 10 years ago, back in 2014. This is when Traffic Light CPA network was established. Focused on nutra-products at that time, Traffic Light grew exponentially, year after year. New products were added to portfolio, team increased. And in 2022 the core crew launched Ace Partners, a subsidiary of Traffic Light. So, we do have 10 years of experience, but we’re only 2 years old as a brand.
Yeva: Can you tell us more about the full range of turnkey services that Ace Partners has to offer to arbitrageurs and webmasters?
We have 17 hundred plus offers in gambling and betting. That’s a lot to choose from for a webmaster. We have only reputed brands, so payments are on time everytime. And we have a bunch of exclusive offers with high Reg2Dep conversion. AzureBet is one of the current exclusives now. Last but not least, we have some of the most lucrative offers in the industry. 430 EUR per CPA. Arbitrageurs like this kind of numbers.
Yeva: One of your most valued benefits are the guaranteed payouts from the first deposit. How does this benefit webmasters, and what exactly makes it a key feature for Ace Partners?
Like I said, all our brands are well-known. If traffic is good, payouts are guaranteed.
Yeva: You offer over 15 withdrawal methods. Which ones do you see as the most popular options for your partners, and why?
It depends, each of our withdrawal methods is popular within its targeted audience.
Yeva: Can you explain how the mobile apps offered by Ace Partners add value to the experience of webmasters? How important do you think mobile optimization is in today’s market, overall?
Ace Partners, as a subsidiary of Traffic Light, has a lot of IT-solutions on hand. And mobile apps are one of the best tools for digital marketing now. Naturally, we provide access to our webmasters upon request.
Yeva: What are the criteria you apply in curating the rather big number of over 1700 gambling and betting offers, and what makes them so appealing to your partners?
Chief Operational Officer Zarina Kachkynbaeva would be more than happy to tell you all about our offers and advertisers! What I can say though, is that we are approached by a number of advertisers on a daily basis. And we research their product carefully, to make sure it is well-made and easy to market for our partners.
Yeva: In your opinion, what is the greatest challenge the CPA networks face today, and how does Ace Partners deal with it?
Gambling and betting markets show steady growth year by year. So the money is there. The main problem I see is regulatory measures from Google, Facebook, Yandex etc. These guys don’t play! Being flexible, that’s the challenge.
Yeva: What new developments or innovations can we expect from Ace Partners in the coming years?
We are quite innovative, so I’m kindly asking you. Please, expect the unexpected!
Company: Ace Partners
Interviewee: Ivan Poletaev
Date: 30.12.2024
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