AffPapa is thrilled to announce Casino.online as the Standard Sponsor for AffPapa iGaming Awards LATAM 2025.Having just undergone a relaunch in 2025, Casino.online has...
Interview with Jacob Evans – Head of Content at Casino.online
In an interview with AffPapa, Jacob Evans, Head of Content at Casino.online, spoke on what’s driving their success, how their content strategy sets them apart, and what’s next for a team that’s clearly in its prime.
Yeva: Jacob, as Head of Content, you must be thrilled with three awards in 2025, including the Adriatic win. What’s the mood like at Casino.online?
It’s a mix of pride and hunger. The Adriatic Web3 and iGaming Award for Best Casino Comparison Website is a big one—it’s a competitive field, and winning it feels like the industry saying, “You’re doing it right.” The Affpapa win, the Affiliate Leaders Silver, and those shortlists at SiGMA and Affpapa Latam? They show we’re not just a one-hit wonder. We’re building a platform players trust, from Europe to Latin America, and that’s what fuels us. We’re celebrating, sure, but we’re already back to work, chasing the next leap.
Yeva: What made Casino.online the standout for the Adriatic Award?
The Adriatic Awards are all about impact—how you’re moving the needle for users and the industry. We won because we’re obsessive about cutting through the chaos. Players are bombarded with casino options, and it’s overwhelming. Our reviews don’t just list specs; they answer real questions, like “Is this site legit for me?” or “What’s the deal with this bonus?” We dig deep into the details—licensing, payout times, support quality—and serve it up in a way that’s clear, not cluttered.
We’re also looking ahead, planning tools that’ll make our content even more intuitive. That mix of practical, high-quality content and big-picture vision is what I think clinched it for the judges.
Yeva: Trust is a big deal in your space. How do you build it through content?
Trust is make-or-break. If a player doesn’t feel confident in our info, they’re one click away from leaving. Our editorial team is relentless; every review is researched to death, from payment methods to fine print. That’s why the Affpapa Award for Best Bonus Comparison Affiliate hit so hard; bonuses are where players get burned, and we make sure they know exactly what they’re signing up for.
The Adriatic win and other industry recognitions show we’re delivering that trust globally. We’re not just throwing content at the wall—we’re crafting it to feel like a lifeline for players, no matter where they are.
Yeva: Many affiliate sites stick to outdated tactics like keyword spam or generic lists. Why’s Casino.online charting its own course?
Because the old tricks are a dead end. You might game the system for a hot minute, but users bounce, and Google’s 2025 updates will bury you. We’re not here for short-term wins. Our content is built to last—useful today, useful a year from now. That means focusing on what players actually need: clear answers, no fluff, no sales pitch.
All our awards are proof that approach works and it’s resonating worldwide. We’re not chasing rankings; we’re chasing impact.
Yeva: How does your team keep up with the pressure to produce content that’s earning all these accolades?
It’s a grind, but it’s our kind of grind. Our editors are the heart of it—they’re out there dissecting casinos, verifying every detail, and making sure our content speaks to players, whether they’re in Sweden or Brazil. We don’t let AI write for us; that’s a hard no. You can’t fake the kind of insight that comes from real human work.
That said, we’re not stuck in the past. We’re planning smarter ways to deliver our content, like tools that help users find answers instantly. Those are still in development, but they’re part of how we’ll keep raising the bar. The awards just push us to stay sharp and keep evolving.
Yeva: What’s one mistake you see in the affiliate space right now?
People are still addicted to churning out more, more, more. But more doesn’t mean better. It just adds to the noise. Players want content that gets them, that solves their problems in the moment. If you’re just pumping out generic pages, you’re wasting everyone’s time.
Our wins show what happens when you focus on quality and relevance. It’s not about being the biggest; it’s about being the best for your users.
Yeva: What’s next for Casino.online after this incredible year?
We’re not slowing down. The Adriatic Award, the Affpapa win, the Affiliate Leaders Silver, the SiGMA and Affpapa Latam shortlists – they’re fuel for what’s coming. We’re working on making our platform even more seamless, with tools that let players get tailored answers fast. It’s about making Casino.online feel like a trusted guide, no matter where you’re playing from.
Our goal is to keep pushing the boundaries of what a comparison site can do. These awards are a pat on the back, but they’re also a challenge to keep innovating. We’re ready for it.
Yeva: Any advice for affiliate sites trying to shine in 2025?
Know your audience like the back of your hand. What’s stressing them out? What’s holding them back? Build content that feels like it was made for them, not just for a search engine. And don’t be afraid to shake things up—our relaunch was a risk, but it led to three awards and two shortlists this year.
Oh, and kill your darlings. If a piece of content isn’t serving your users, ditch it. Quality is your edge in 2025.
Yeva: Jacob, thanks for the insights. Huge congrats on the Adriatic win and all your success!
Thanks! It’s been a wild ride, and we’re nowhere near done.
Company: Casino.online
Interviewee: Jacob Evans
Date: 07.10.2025
Casino.online is celebrating its Silver award for Best Casino Affiliate at the Affiliate Leaders Awards on September 17, 2025.This recognition from SBC Events...
